If they reduced the price - they might get more sales... Just going to leave that on the table and let is stew.
And if they gave them away, perhaps everyone would get (at least) one.
But I know what you are saying: even Apple is not immune to value proposition beyond the fans who will pay anything FOR anything they roll out and work double-time to try to convince everyone else why they should love it exactly as Apple chose to put it together too. Historic Apple delivered obvious value- either by being first to market with something new+amazing or "wait around until they get something right" and be obviously superior after coming to market later than established rivals. People beyond the fans would enthusiastically line up for those products.
Now, even some of the fans are posting comments like "I am a fan boy, but..." and "I generally buy everything Apple, but...". If THIS crowd is questioning the value proposition, imagine how it is for those who do not partake (of the koolaid). After the recent software update where Apple decided to "evolve" the EQ settings, some fans are writing they like the old EQ settings better and how they wish they could customize the EQ settings to their own tastes. Will Apple bring on such features? Or does Apple know best for all? (rhetorical: we all know, don't we?)
HP seems to be Apple great in many ways... "but" somewhat hamstrung by rolling out with:
- promises for key features in the future,
- thoroughly locked into the Apple- and only Apple- ecosystem for full-featured use, yet
- priced at the top of it's class.
That's a challenging combination beyond the "Apple can do no wrong" viewpoint:
- The bulk of the "smarts" are already available for less than half price in
TV hooked to whatever quality of speakers anyone could want, probably/possibly already have, and ALREADY capable of a true stereo connection without waiting & waiting on "just one software update away...". Plus,
TV ALREADY has alternative music apps like Pandora and Tidal and works great with our own CD rips instead of almost requiring a subscription to AM.
- The quality of the speaker can be easily beaten by choosing whatever quality of speaker someone wants- and probably already has- and hooking it to an
TV setup, or buying any old Dot-type option and getting smarter "smarts" to boot.
None of this is meant to say "HP is doomed" or "Apple is doomed" or anyone is stupid for buying an HP- just pointing out a point of view that is not at the extremes:
- "Before HP, there were no good speakers" & "I could not hear music until I heard HP" vs.
- "HP is the worst speaker ever made" & "...ripoff..." etc.
IMO, what should Apple do here:
- Significantly smarten Siri beyond Alexa, Google & Cortana. What historically wows consumers of Apple products beyond moments like "big reveal" and "first unboxing" is actually the "just works" software, not the hardware. It's also the dominant and hard-to-quickly-copy differentiator for Apple. Siri "as is" misses here. Aren't we basically wanting something akin to Jarvis from Iron Man vs. a market of maybe teenager or middle school-level sophistication vs. "our" option (relatively) seeming like a first or second-grader? An Apple "Smart" Speaker should be smartEST! While Jarvis may be pie-in-the-sky, Jarvis Jr? Jarvis Jr. Jr? Or at least Alexa++ or Google++.
- Open it up to third party audio options, so that it doesn't seem to be so thoroughly locked down to Apple and only Apple. The arguably equivalent option from Sonos works with like 30+ other music services right out of the box, including all of the majors not named AM (and AM too). Software versatility beyond Apple's own offerings made the iPhone the hit that it is. Macs & iPads ride the wave of third-party software attractions too. "If it ain't broke..." ESPECIALLY if the fix(?) is basically self-serving, lock-in.
- Make Bluetooth functionality work beyond only setting HP up. This crowd has passionately argued FOR Bluetooth to rationalize getting rid of the headphone jack in ONE Apple product. Apparently there IS Bluetooth-capable hardware inside this thing but it can't also be used as a Bluetooth speaker. If Bluetooth is so good nobody needs a headphone jack anymore, at least make this even newer product Bluetooth "the future" capable too.
- Roll out an updated model with an AUX port so that it can easily be used to play other stuff too. 10+ years ago, iPod HiFi had an AUX port and people are still enjoying that connection. That's the nature of a speaker product: they last for many, MANY years. Will a thoroughly locked-down HP be pretty usable 5 years from now? 3 years? One dirt-cheap AUX port would practically guarantee that even if Cupertino sunk into the ocean.
- Hear the segment of the crowd that wants an Apple solution for home theater, particularly something to be Apple audio playback for
TV. HP Soundbar? HPs that can function as 5.1 and 7.1 surround sound (not faux surround, but the real thing: 5 or 7 HPs plus a HP sub setup).
- What else?
Using a mountain of cash-on-hand shortcut: Buy Sonos. Certainly if Beats was a good acquisition- for whatever reasoning to which one wants to latch- a Sonos acquisition with optionally rebranded hardware could shortcut from lone HP speaker that is mono+ or stereo- (depending on how one wants to classify HP) to high-quality speaker SYSTEM options that ALREADY work well with the Apple ecosystem and ALREADY address most of the above bullets. Plus an acquisition buys Sonos expertise
entirely and singularly focused on speakers that would join the Apple team and continue that focused work on this part of business. PLUS, it eliminates the most obvious quality-branded competitor to HP at the same time.
$2XX Billion in cash laying around could easily turn Apple strategic thrusts into fuller solutions without having to build it from scratch. Stories have said that THIS HP is the result of
6 years of work at Apple. Acquire Sonos and have a whole, well-proven HP product
mix to (re)rollout in 2019 that scratches many consumer itches instead of still trying to make a single HP product cover all such bases. Or is even Apple interested in trying to cover all such bases?
Just my opinions. Certainly others will differ.