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Just as Chinese cars have not been able to penetrate the American market with ICE vehicles, I don't see them having success with EVs either. I think EVs, much like 3D TVs were in the early 2000s, are ahead of their time. The infrastructure is just not there yet in the biggest developed nations, much less other parts of the world. When you factor in things like long distance travel, and EVs not being extreme weather friendly, and a general cooling of the EV market, Apple saw the writing on the wall. The future is Hybrid, the distant future, maybe EV but it's too early to tell.
Chinese BEV is on a different level compared to ICE cars. They are a decade ahead of everyone else other than tesla
 
$100K…$75K… $50K… even $35K. It doesn’t matter. I can’t afford it. About $30K is where I top out. If there aren’t any EVs in that price range with enough range and flexibility for one to be the only vehicle in my household, then I simply won’t buy. And that’s before we get to infrastructure. It doesn’t make any difference how much the government or anyone else wants me to purchase one. And Apple wanted to build not only an EV but a self-driving one. It never would have been on my shopping list anyway. And I am not alone.
EVs in China are selling around $25000-$30000 lol
 
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I think they thought of ways to increase their margins in a low margin industry and realized they are all unpopular and dystopian. Some manufacturer's are testing the waters with these; but one at a time. I think Apple thought of unnecessary tiers and subscription models.
Example:
Subscription for heated seats.
Paying fees for "boosts".
Rent to own, then eventually never owning.
BEV’s margin (Li Motors got) is actually equal to Apple’s current margin
 
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Apple tend to enter markets where they can make a meaningful change to the UX of the device in a way that will make them the leader in a category with high margins. Without self-driving or some other emergent tech, it would most likely become a nice looking car with CarPlay, which probably doesn't really align with what they want to do.
CarOS in cars is enough of a difference.
Good build quality, quality of life hardware innovations is the cherry on top
 
Tesla had that at the beginning, the issue was giving people good batteries or bad old used batteries. If your car has a brand new $15K battery with 99% capacity then you go on a road trip and it gets swapped with an old one with only 80% battery on your first road trip you'd be pretty pissed. But there are some pretty cool videos of the first Teslas doing 3-4 battery swaps in the time it took a regular car to fill up with gas.
Yeah and NIO deducted the battery from the purchase price
 
Why shocked? So they can't steal the design & ip like they steal every other bit of IP from Apple?
So, a brand which is already bringing an EV in a short while is shocked that a company that was unable to even develop a prototype after 10 years of dabbling in the EV space spending billions of dollars and has zilch to show for it? Xiomi spent just $1.4 billion for its development. The hubris of Apple fanbois is astounding.
 
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Others EV maker's CEOs questioning what did Apple figure out that they missed. I imagine how many phones rang in China when the news came out. Panicking and regretting their decisions? Interesting to see how this will cascade and the consequences on the EV market; certainly everyone invested billions in R&D trying to get ahead of Apple's unveiling... I am wondering what would have been of the EV world if Apple's Car project would have never existed. I don't think we would have seen so many automakers getting into the "electric-world", without Apple's catalyst effect.
The hubris. There are many industries where Apple is not there and the industries are doing fine. Don't try to spin it. Apple tried to develop a car and failed. End of story.
 
Probably shocked because the won't have new Apple IP to steal and put into their own products. Then again, looking at all the videos on YouTube showing BYD electric vehicles spontaneously catching fire and exploding, I wouldn't trust any Chinese EV.
And from where do you think Apple will get its batteries for its EV had it been successful?
 
The problem with EVs in general are the batteries, the charge time and the charging infrastructure. We need much better battery tech where cars can go 500+ miles on an 80% charge, charge from almost empty to 80% in 10 mins and WAYYYYYYY more charging infrastructure. For now, EVs are good for large cities, that's really about it IMO.
How many people, let’s say the average driver persona requires on a daily basis, to go 500 miles. Can’t even go 500 miles on a tank of gas in most ice vehicles.

If you are the type who drives above average miles, get an ice vehicle. My round trip commute to work, 40 miles costs about $1.50 a day to charge with a l2 charger.
 
Wonder why others are shocked!! Anyway with Apple now focussing only on CarPlay, expecting the software to be better.
 
Sadly, this appears to be true. What Apple would have brought to the table was a comprehensive, ecosystem integrated, software approach to the car experience. But since they jettisoned all their design leads and replaced them with the COO I suppose they don’t really have the capability to do that anymore.

Cars are for driving, not for playing music or watching videos. The ecosystem wouldn’t be any help.
 
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And what would carOS offer that would make it an improvement over a typical car with CarPlay?
No offense, but if everyone is asking about this question, then I am sure the average product managers (they are people like you and me) in Apple don’t know and cannot imagine what a CarOS can bring to the table. There are so many things only a full fledged CarOS deeply integrated with the car hardware can do. Carplay in the current state, and the next gen Carplay, is like a baby compared to what Chinese EVs are doing.

I think rather than me telling you, you can take a look at, no, take a deep dive into Xiaomi SU7’s infotainment, and Huawei Wenjie’s infotainment. How they work with your phone/pad, smart home, and how good the new functionality they have with necessary hardware and sensor integration.

It’s not about Apple, I think it’s about all of Americans. I have lived half of my life in China and half in the US. On one side of the internet here, I see people saying they don’t know what Apple brings into the automotive business and Apple should stopped a long time ago. On the other side, Chinese simply don’t understand how can Apple fail at such a simple task of building a car, and how can CarPlay be so bad..

It’s just sad that cars sold in American are… unimaginative.. and banning Huawei and raising import tax on Chinese EVs are only limiting the new stuff Americans can use, learn, and innovate based on
 
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No offense, but if everyone is asking about this question, then I am sure the average product managers (they are people like you and me) in Apple don’t know and cannot imagine what a CarOS can bring to the table. There are so many things only a full fledged CarOS deeply integrated with the car hardware can do. Carplay in the current state, and the next gen Carplay, is like a baby compared to what Chinese EVs are doing.

I think rather than me telling you, you can take a look at, no, take a deep dive into Xiaomi SU7’s infotainment, and Huawei Wenjie’s infotainment. How they work with your phone/pad, smart home, and how good the new functionality they have with necessary hardware and sensor integration.

It’s not about Apple, I think it’s about all of Americans. I have lived half of my life in China and half in the US. On one side of the internet here, I see people saying they don’t know what Apple brings into the automotive business and Apple should stopped a long time ago. On the other side, Chinese simply don’t understand how can Apple fail at such a simple task of building a car, and how can CarPlay be so bad..

It’s just sad that cars sold in American are… unimaginative.. and banning Huawei and raising import tax on Chinese EVs are only limiting the new stuff Americans can use, learn, and innovate based on
I’m well aware of the new EVs being announced in China. That’s kind of my point though. Apple can of course make a good infotainment system/IoT integrations if they make a car, but they can also do that by improving CarPlay. Outside of that, there isn’t a lot they can put their touch on by making their own car. They don’t own much of their own EV battery tech nor do they have much in automotive design/manufacturing expertise. I’m saying Apple probably halted development because they didn’t see enough room to add the value to justify the price they wanted to charge, especially compared to the more innovative EVs coming out of China.
 
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No offense, but if everyone is asking about this question, then I am sure the average product managers (they are people like you and me) in Apple don’t know and cannot imagine what a CarOS can bring to the table. There are so many things only a full fledged CarOS deeply integrated with the car hardware can do. Carplay in the current state, and the next gen Carplay, is like a baby compared to what Chinese EVs are doing.

I think rather than me telling you, you can take a look at, no, take a deep dive into Xiaomi SU7’s infotainment, and Huawei Wenjie’s infotainment. How they work with your phone/pad, smart home, and how good the new functionality they have with necessary hardware and sensor integration.

It’s not about Apple, I think it’s about all of Americans. I have lived half of my life in China and half in the US. On one side of the internet here, I see people saying they don’t know what Apple brings into the automotive business and Apple should stopped a long time ago. On the other side, Chinese simply don’t understand how can Apple fail at such a simple task of building a car, and how can CarPlay be so bad..

It’s just sad that cars sold in American are… unimaginative.. and banning Huawei and raising import tax on Chinese EVs are only limiting the new stuff Americans can use, learn, and innovate based on
The only example you gave of why Chinese EVs are good is that Xiaomi is supposed to have a killer infotainment system when/if Huawei ships their first model of car(SU7). That car still no announced price…
 
Why shocked? So they can't steal the design & ip like they steal every other bit of IP from Apple?
The Chinese have not stolen anything, Western companies have carried out technology transfer with open eyes when they, out of sheer greed, moved production to China.
 
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I’m well aware of the new EVs being announced in China. That’s kind of my point though. Apple can of course make a good infotainment system/IoT integrations if they make a car, but they can also do that by improving CarPlay. Outside of that, there isn’t a lot they can put their touch on by making their own car. They don’t own much of their own EV battery tech nor do they have much in automotive design/manufacturing expertise. I’m saying Apple probably halted development because they didn’t see enough room to add the value to justify the price they wanted to charge, especially compared to the more innovative EVs coming out of China.
There is a gap of functionality that needs tailored hardwares to be achieved. It’s awful to build a system that supports hundreds of screen size and screen layouts. There are so many different sensors, there are so many parts controllable with software. It’s just impossible to implement a great solution. If they care about the software, they need to build the hardware it runs on.
 
The only example you gave of why Chinese EVs are good is that Xiaomi is supposed to have a killer infotainment system when/if Huawei ships their first model of car(SU7). That car still no announced price…
SU7 is from Xiaomi, Huawei ships a lot of cars already. And those are tech companies like Apple. There are plenty of car makers which don’t make sense to be compared.

SU7 will start a lot lower than $50000, compared to the targeted price of $100000, what is the problem here.
 
The Chinese have not stolen anything, Western companies have carried out technology transfer with open eyes when they, out of sheer greed, moved production to China.
Rofl. Ok. Shall I bring up Xiomi's painfully blatent ip theft, oh excuse me, "inspiration" of the iPhone?



I have plenty more links if you so desire
 
The Chinese have not stolen anything, Western companies have carried out technology transfer with open eyes when they, out of sheer greed, moved production to China.

That is a very good point. For years we as westerners have gone to China for goods and manufacturing because it is cheap. The company I work for outsource so much to the far east to save money but by doing so we have forced the Chinese to invest massively in innovation and manufacturing capability. I can get just about anything made in China, whether it is a prototype or a finished good, yet if I were to try the same in the UK, it would be a lot harder and a lot more expensive.

We have hit a point where Chinese companies are taking advantage of Western innovation, especially in the car market and producing direct rival products cheaper and we better quality standards and features. Car companies like BMW, Tesla, Polestar and Volvo all manufacture their cars in China now as quality is on par if not better, parts and labour are cheaper and output is higher. I always laugh when people mock Chinese products/cars when the reality is they are a major player and people seem to have no clue or experience in what we as a region have helped create and improve.
 
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