Chinese Model Hints at Fashion-Oriented Advertising Push for Apple Watch

MacRumors

macrumors bot
Original poster
Apr 12, 2001
48,764
10,182



Chinese model Liu Wen may be involved in a fashion-oriented advertising campaign for the Apple Watch, according to an image that she recently shared on Instagram. In a photo that shows her trying on the Apple Watch at Parisian fashion boutique Colette, Wen writes "My second meeting with the #AppleWatch, this time in Colette. The first time? Well, you'll see soon."

Several fashion publications have taken Wen's statement to mean that she is somehow involved in marketing the Apple Watch, possibly taking part in an upcoming advertising campaign designed to promote Apple's wearable device.

Liu Wen is a well-known fashion model, who has modeled for high-end luxury brands like Dolce & Gabbana, Hermes, Gucci, Chanel, and more.

The Apple Watch is Apple's first product that has had a distinct focus on fashion, and the company has been working towards positioning it as a high-fashion accessory. In addition to debuting the Apple Watch at French luxury boutique Colette last week, Apple also made an effort to include high-profile fashion editors and bloggers at the September event where the Apple Watch was introduced along the iPhone 6 and 6 Plus.

As Apple gears up to launch the Apple Watch in early 2015, it is likely that the company will hold additional fashion-oriented events in order to promote the device. Apple may take several different approaches in its Apple Watch advertising to reach a wide range of potential customers, as June rumors suggested it was also testing the watch with multiple professional athletes, who may also be involved in advertisements.

Ahead of introducing the Apple Watch, Apple made a number of hires from various luxury retailers, including Angela Ahrendts, the former Burberry CEO who now serves as Apple's head of retail, and Paul Deneve, the former Yves Saint Laurent CEO who now works on "special projects." Apple has also picked up Patrick Pruniaux, a former Tag Heuer Sales Director, and famous designer Marc Newson.

The company's Apple Watch, expected in early 2015, will be available in a wide range of materials and at several different price points. On the lower end, the Sport version of the device will retail for $349, and rumors have suggested the higher-end solid gold Edition models could sell for thousands of dollars.

Article Link: Chinese Model Hints at Fashion-Oriented Advertising Push for Apple Watch
 

IJ Reilly

macrumors P6
Jul 16, 2002
17,889
1,478
Palookaville
Apple may take several different approaches in its Apple Watch advertising to reach a wide range of potential customers, as June rumors suggested it was also testing the watch with several different professional athletes, who may also be involved in advertisements.
Several professional athletes, none of them the same!
 

sizzlinbetta

macrumors newbie
Jun 14, 2013
7
0
Little egg harbor NJ
apple has the money to do legit anything...and what do we get a ******** copied watch...and lamed articles ever :apple:wtf happened...i remember when early rendering of this device had me excited :(
 

KPOM

macrumors P6
Oct 23, 2010
15,318
3,711
No surprise. If Apple makes inroads in the fashion market, this would give them an advantage that won't be so easy for others to copy. The watch makers would need to reach out to Google (not an easy proposition), while the other tech companies would be harder pressed to strike deals with the fashion world than Apple.
 

saintforlife

macrumors 65816
Feb 25, 2011
1,026
319
If they put the same amount of effort into the Apple Watch's battery life as they are on celebrity marketing, the Apple Watch will last a week on a single charge.
 

3goldens

macrumors 68000
Feb 26, 2008
1,780
97
Why don't they just get some...

regular folks, every day people from different cultures and countries and stop thinking that people are going to buy things because a super model is attached to it.
 

vomhorizon

macrumors 6502a
Sep 24, 2013
952
68
I have a feeling apple is holding something back in the Apple watch and would give out more details at the iPad event or perhaps later..
 

X-X

macrumors 6502
Aug 22, 2014
401
9
So lame.

But it's the only way to sell this thing. No one who's into tech is excited about it, because it's not an exciting tech product.

So what do you do?

You go to Paris Fashion Week and to fashion models and you try to make this ugly thing into a must have fashion accessory for desperate Vogue readers who buy fake Armani hand bags.
 

Kaibelf

Suspended
Apr 29, 2009
2,445
7,435
Silicon Valley, CA
A high end watch mage in china using slave labor! Now what will the Swiss and other high-end watch makers think?
Odd. For "slaves" people sure seem to work in those factories willingly. But of course, if you rode in there on your white horse, perhaps you can liberate them from those awful jobs so that they can go back to near-starvation working the fields so that you can feel better about yourself, despite what those employees want. :rolleyes:
 

yaxomoxay

macrumors demi-god
Mar 3, 2010
4,586
27,822
Texas
regular folks, every day people from different cultures and countries and stop thinking that people are going to buy things because a super model is attached to it.
because that's not how fashion advertisement works... (sadly)
 

Kaibelf

Suspended
Apr 29, 2009
2,445
7,435
Silicon Valley, CA
So lame.

But it's the only way to sell this thing. No one who's into tech is excited about it, because it's not an exciting tech product.

So what do you do?

You go to Paris Fashion Week and to fashion models and you try to make this ugly thing into something trendy for desperate Vogue readers who buy fake Armani hand bags.
That's because a watch is not a tech product, it's an accessory.
 

Klae17

macrumors 65816
Jul 15, 2011
1,091
1,234
If they put the same amount of effort into the Apple Watch's battery life as they are on celebrity marketing, the Apple Watch will last a week on a single charge.
How do you know they aren't? Do you realize Apple employs thousands of people and easily hires new ones? Battery technology is at a plateau.
 

Kaibelf

Suspended
Apr 29, 2009
2,445
7,435
Silicon Valley, CA
regular folks, every day people from different cultures and countries and stop thinking that people are going to buy things because a super model is attached to it.
Maybe. Maybe you can do that with your multinational conglomerate where you run marketing and advertising. Let us know how it turns out for you.

----------

because that's not how fashion advertisement works... (sadly)
Why sadly? The entire concept of fashion is to sell a fantasy. The same thing with makeup, or nice clothes, shoe colors, or even a home. If it looks like something everyone around you has, there's no draw.
 

2010mini

macrumors 601
Jun 19, 2013
4,301
4,023
Apple is doing this correctly. Smartwatches are currently marketed to tech lovers haven't really sold as much.

Apple is doing the same as watch makers: market it as a fashion accessory to complement your attire/mood.
 

bushido

Suspended
Mar 26, 2008
8,070
2,754
Germany
i am sure the Kardashians of this world will rock the golden bling bling edition on instagram soon enough
 

yaxomoxay

macrumors demi-god
Mar 3, 2010
4,586
27,822
Texas
Why sadly? The entire concept of fashion is to sell a fantasy. The same thing with makeup, or nice clothes, shoe colors, or even a home. If it looks like something everyone around you has, there's no draw.
Sadly because you humans (;)) fall for the trick of believing that owning something owned by a "star" will make you like him or her. The product itself become secondary.
 

AppleP59

macrumors 6502
Feb 24, 2014
349
4
Is it only recently apple has start paying for product placement?
According to Nielsen, a global marketing and advertising research company, Apple devices have made 891 appearances in TV shows in 2011, which is an increase from 613 appearances in 2009. Also, Brandchannel, which tracks product appearances, reported that Apple products popped up in over 40 percent of movies that struck gold in the weekly box office in 2011. This is huge compared to most brands. While most companies have to pay to have their products featured in a TV show or film, Apple has managed to do so for free by simply offering as many free iPhones, iPads, and Macs as needed. "Apple won't pay to have their products featured, but they are more than willing to hand out an endless amount of computers, iPads and iPhones," said Gavin Polone, producer of HBO's Curb Your Enthusiasm. "It's kind of a graft situation."

Apple's product placement goes back to the 1990's when the PowerMac laptop made an appearance in Mission: Impossible. Now, the latest Mission:Impossible movie is featuring about eight minutes of Apple products like iPhones, iPads and Macs. The approximate value of this screen time is $23 million.

http://tinyurl.com/bmvg5r6
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.