Until it gets a decent battery life and is water proofed..... it's a TOY.
You probably don't know much about watches. Nobody except for a tiny minority wears waterproof watches.
Until it gets a decent battery life and is water proofed..... it's a TOY.
You probably don't know much about watches. Nobody except for a tiny minority wears waterproof watches.
Are you sure about that? Most 10 dollar watches are OK to swim with and certainly all Rolex watches etc......
I live in Florida and nobody I know takes the watch of for swimming.
Apple Watch Sport is water resistant and you will be able to swim with it, shower etc. The other models are splash proof only.
I think they recommend that you don't swim with it..... and considering that it's part marketed as sports watch/tracker I would consider that a fail.
Anyway, I'm sure byWatch 3.0 they have it sorted out and then I will give it another look.
Do you have a link to that? I had heard it wasn't something you could wear while swimming. I can't seem to find that info anywhere.Sport model is water resistant up to 30 meters, so not a fail based on your creteria.
The other models, splash proof and as they are not sports model/fitness tracker, not a fail either.
So good to go.
You DO understand that's how advertising works? Make people want your product by making you happy when you see it (fun music, people having fun with your product), show the product with a celebrity or cause you admire. Advertising appeals to our emotions.
If you were the Ad agency, would you simply show a 30 second image of the Apple watch with no sound? I'm sure that would work. Sigh.
Most of the fashion industry is fickle, but not all of it. There are examples of evergreen designs that have sold season after season: Gucci handbags and Armani suits on the high end, Tom's Shoes and Ray-Bans on the low end, Dieter Rams' Braun watch in the midrange. All of these get small updates in their details, but the basic design language remains the same. I suspect the aWatch is going to be like that. The next design update will look largely like the 2015 version, but thinner.
That to me is fashion. Again, I'm probably too old.
Living in Santa Monica (next door to Beverly Hills), I see Gucci bags and Amani suits all the time. I consider their owners fashion conscious, even if they lack the hipster cred to know or care about what's de rigueur in 2014.All of that is true, the only thing that makes this watch different is that apple isn't trying to sell to just a select few because they mass market in huge numbers into the multiple tens of millions, with that in mind. How many fashion conscious people will enjoy seeing their watch on every other person they run into on the street?
I'm pretty sure Gucci bags and Armani suits are not something someone would buy if everytime they turned around they would see them everywhere.
You clearly know a lot more about fashion than I do, but your examples reinforce my point. The iPhone lineage has the same basic shape as the original (single home button, symmetrical top and bottom bezels). The aWatch has a minimalist design that's not likely to change over time except in thinness and UI software. Now, whether you like the design is another storythere's no reason you have to like itbut the overall shape is largely future proof.A Rolex from 2014 has the same lineage and general shape from the one in 1954.
An Eames 670 has been unchanged for over 60 yrs.
This is why I am not the target audience of any "Fashion watches" including the Apple watch.
I doubt an Apple Watch design or any Apple design can go un-contested for 60 years like the examples I gave above.
Those are what you call "true" modern classics. That to me is fashion. Again, I'm probably too old.
I think they recommend that you don't swim with it..... and considering that it's part marketed as sports watch/tracker I would consider that a fail.
Anyway, I'm sure byWatch 3.0 they have it sorted out and then I will give it another look.
Timeless designs are, by definition, fashion items that have become evergreen over time by market consensus, not some a priori aesthetic genius that known ahead of time. The Cube was just a timeless, in strictly aesthetic terms, as the MacBook Air, yet Apple continued to support the latter because economies of scale were more favorable to unibody products.By definition, fashion is fickle. Timeless designs are, by definition, not fashion.
Timeless designs are, by definition, fashion items that have become evergreen over time by market consensus, not some a priori aesthetic genius that known ahead of time. The Cube was just a timeless, in strictly aesthetic terms, as the MacBook Air, yet Apple continued to support the latter because economies of scale were more favorable to unibody products.
My point has nothing to do with knowing a single thing ahead of time. Objects that were never the least bit fashionable continue to be made the same way for decades because they've achieved a blend of form and function that is difficult to beat. For example, a Swiss Army knife.
But that's a retrospective judgment. The Swiss Army Knife's blend of form and function is considered perfect in hindsight due to natural selection, just as the slate form factor for smartphones is obvious in retrospect despite the popularity of front-qwerty smartphones that preceded them.My point has nothing to do with knowing a single thing ahead of time. Objects that were never the least bit fashionable continue to be made the same way for decades because they've achieved a blend of form and function that is difficult to beat. For example, a Swiss Army knife.
But that's a retrospective judgment. The Swiss Army Knife's blend of form and function is considered perfect in hindsight due to natural selection, just as the slate form factor for smartphones is obvious in retrospect despite the popularity of front-qwerty smartphones that preceded them.
The top loaded washer hasn't changed in 50+ years so I'm guessing it is a classic now. Things stay the same because they sell, simple as that. They find a market and the people selling them don'T see the point in modifying what works for most people. Sometimes, a variant comes out, but if it doesn't sell better, it either dies or is sold in parallel.
The Beige computer tower and its close variants dominated for 20 years and is only now being slowly phased out. Was it an epitome of style? No. So, the fact that some people buy status symbol watches with 60 year design mainly mean that the design as become a recognizable status symbol to the whole target market, not that it is inherently fantastic.
Rolexes are for me the ugliest watch design on earth, but people buy them still. People even buy knockoffs that have nothing of the fine internal workmanship (there are probably more knockoff in existence than real watches).
Timelessness can only be judged respectively, by definition. Calling a new or recent design "timeless" would essentially be an oxymoron.
Your washer and beige computer tower analogy is flawed. They are designed for function like the automobile.
Rolex is successful because it is an archetype design. There has been divers watches before Rolex (Blancpain Fifty Fathom).
But the Submariner's design (in 1954) is so original it has been cloned countless times by and iterative designs have been done by many companies
(low and many more prestigious and more expensive than Rolex). That is why it is called the "Archetype diver"
Rolex up to the 80s have always been a "tool watch" company rather than a luxe brand. You could buy a Submariner in 1971 for $200.
It was favored by professionals; thus the term professional watch. This builds up provenance and lineage. It is indeed "inherently fantastic" due to it's
ruggedness and reliability. They are the only ones to use 904L steel and their triplock crown has been proven.
I understand you may find it ugly. That is probably due to the reaction to the "caricature" of Rolex. The diamond bezelled, garish models. They were never like that before. The tacked on diamonds to sports watches.
They were merely filling a need/void to aftermarket customization but the quintessential Rolex have always been their Stainless Steel professional models.
Their professional SS models of historic value are the ones that fetch the top dollars at auction and not the diamond, garish gold presidents.
Lets take another Archetype design. Clark's desert boots. There are hundreds of countless copies. The Church Ryder sells boots for $500 whereas the Clarks sells for $130.
Everyone has a knock-off derivative design. Banana Republic, J.Crew all sells a variation of the Clark Desert boots under their house name and they often sell it for much more.
The Clark's are not perfect (the soles) but they are original in design. Thus their popularity.
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I agree. Timelessness has to go through iterations and waves of fads/trends. Thus, only then can you truly call something timeless. If it can outlast cyclical trends, only then can it be called iconic, classic, timeless.
As I said earlier, my taste is archetype. They've gone through 60-80 years of fads.
Pass through the hippy 60s, disco bell bottom 70s, the new wave 80s, grunge 90s, zooming through the tastelessness of the millennial 2000s.
A Rolex Submariner and a Omega Speedmaster has already proven what the definition of archetype is.
We're in total agreement, then.Timelessness can only be judged respectively, by definition. Calling a new or recent design "timeless" would essentially be an oxymoron.
And Panerai Luminors.
And the Patek Nautilus.
And the Porsche 911.
And John Lobb's boots and oxford shoes.
I agree with you.