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Back in 2015, Apple considered purchasing Time Warner, with Apple iTunes chief Eddy Cue suggesting Apple bid on the media conglomerate.

apple-tv-4k-design-blue.jpg

Discussions did not ultimately progress and there was no purchase, but CNBC today provided some previously unknown background information about the talks between the two companies.

Eddy Cue met with Time Warner CEO Jeff Bewkes and former executive vice president Olaf Olafsson in 2015 to start discussing partnership opportunities that would see Apple exclusively offering Time Warner content, perhaps bundling Turner and HBO content for a monthly fee.

Talks went on for a few weeks and involved Apple CEO Tim Cook, but ultimately soured over disagreements about fees and marketing. Offering Turner networks outside of a cable bundle could anger pay-TV distributors, and Apple was concerned about annoying existing media partners.

There were also fears that either Apple or Time Warner could eventually back out of the exclusive partnership, which could be disastrous to their future relationships. Because of this, Cook, Cue, and Bewkes briefly discussed an Apple acquisition of Time Warner.

Cue "expressed interest" in a full acquisition of Time Warner, but Cook was not ready to agree to the deal, which would have been somewhere around $100 billion. Neither Cook nor Bewkes expected to reach an acquisition deal, and Time Warner was ultimately sold to AT&T.

Today, AT&T has combined WarnerMedia with Discovery (pending regulatory approval), and the deal was structured in a way that allows the WarnerMedia-Discovery company to be sold down the road. CNBC suggests that Apple is one of the few companies that could afford to purchase WarnerMedia-Discovery.

Since its 2015 talks with Time Warner, Apple has gone on to establish its own catalog of original content and an Apple TV+ streaming service, though a major acquisition like WarnerMedia would give it the content that it needs to compete with other companies like Netflix, Hulu, and Disney+.

Article Link: CNBC Details 2015 Acquisition Talks Between Apple and Time Warner
 
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farewelwilliams

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Jun 18, 2014
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Seems like everything I read about Eddy Cue sounds like he's made Apple lose its roots.

He brought Apple Music to Android.
Apple has never been in the content business before, but that changed with TV+.
TV+ constantly advertises via push notifications.
Apple Arcade? What problem is Apple solving? We now have Games and Apple Arcade tabs on the bottom of the App Store which takes up 40% of the row.
Constant advertising in Settings to sign up for Apple Pay, Arcade, TV+, iCloud storage, etc...
Exclusive discounted Amazon cut for bringing their video platform onto their ecosystem.

Seems like everything he's done after Steve passed is a pure money grab and not really solving user problems. Tim Cook allowed this stuff because he needed to grow Apple to answer the board and shareholders...

Though, he did push for iMessage Android and AirPlay to be built in to third party TVs. I guess that's the bright side, but that is still losing Apple's roots.
 
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MrTechAdvice

macrumors regular
Dec 16, 2020
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Apple should Buy DISNEY. They'll be also buying 165 million paying subs. IF not? They should acquire Dark Horse Comics, live sports, and continue to make great movies (in-house) to complement their shows. Amazon Prime 220 million subs, Netflix 206 million subs, Disney Disney+, Hulu, Espn+) 165 million subs, and Apple (Apple Tv+, Apple Music, iCloud, Apple Fitness+, Apple News, Apple Arcade) with 660 million paying subs.
 
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goobot

macrumors 603
Jun 26, 2009
6,101
3,288
long island NY
Seems like everything I read about Eddy Cue sounds like he's made Apple lose its roots.

He brought Apple Music to Android.
Apple has never been in the content business before, but that changed with TV+.
TV+ constantly advertises via push notifications.
Apple Arcade? What problem is Apple solving? We now have Games and Apple Arcade tabs on the bottom of the App Store which takes up 40% of the row.
Constant advertising in Settings to sign up for Apple Pay, Arcade, TV+, iCloud storage, etc...

Seems like everything he's done after Steve passed is a pure money grab and not really solving user problems.
Apple Music on android is kinda like iTunes on windows, necessary to thrive.
 
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tongxinshe

macrumors 6502a
Feb 24, 2008
986
529
It’s a pity that Apple lost two chances to buy Tesla (more importantly, get Elon Musk to be the CEO), it’s a pity that Apple failed to buy Disney. Compare with these two, it’s nothing whether Apple failed to buy WarnerMedia-Discovery.
 
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cardfan

macrumors 68040
Mar 23, 2012
3,215
4,185
That would’ve been huge if they pulled it off, it gives them a big framework for a streaming service. Apple’s doing ok on their own, but Time Warner’s talent would’ve helped a lot.
They still could. ATT couldn’t do anything with it. But is it worth 100 billion? I’d say so. It beats spending billions on the crappy shows they do now and going backwards.
 
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