Ah, yes. I would class myself as yet another of those for whom the term 'inelastic demand' (what a very strange mouthful) could be considered to apply where coffee is concerned. In other words, I'll pay what it asks on the tin, without too much thought, angst or reflection.
Granted, discretionary expenditure in other areas of life may indeed be curtailed, depending on need, want, and means, but not my expenditure on coffee .
It looks as though Chateau Shrink may yet end up playing host to a number of us ..
Based on your verbage I think I know what old black and white movie you've been watching...