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Too bad they didn’t just pay billions of dollars more and get NFL Sunday Ticket. Does the Pac ever make it to the playoffs even? Oregon once maybe?

If you kept up, you'd know there's an automatic bid next year. The Pac-9 may be wounded, but it's an excellent chance for a team that is good to get a lollipop into the playoff.
 
MLS deal is working quite well. It got Messi into MLS. You have to think worldwide. I'm in NZ and I have the MLS package.

Having a deal like this would allow them to have live sports on… even if you don't have an interest in the teams, it's a lot of diversity in what they'd show -- not just soccer.
 
Pac-12 that will be without USC and UCLA in 2 years? Apple needs to do better than that.
Some indications are that if there is a deal it will be short-term. If the PAC-12 expands / survives, a longer-term contract would be negotiated.

I wouldn't mind PAC-12 games being on AppleTV+. Maybe I'd be able to watch some of them.
 
I always loved the Pac-12, but even I adnit now. Its garbage. Oregon is the only decent school left, maybe Utah.
 
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Pac-12 includes the University of Arizona, Arizona State University, UC Berkeley, University of Oregon, Stanford University, Oregon State University, University of Utah, University of Washington, and Washington State University
Don’t know how long that will last. Based on what I heard rumor wise from within college sports, more might defect the Pac very soon. Potentially Oregon, Washington and surprisingly Oregon State, as all three are rumored to be not happy with direction Pac is going internally.

Either way, while Apple getting into the Pac 12 rights is interesting, the school wants more and better exposure (aka via ESPN or FOX Sports) and streaming isn’t going to cut it long term.
 
The Pac "12" is becoming the Incredible Shrinking Conference and its commish is desperate for ANY kind of media deal. Apple is in the driver's seat on this one.

Yea. UCLA and USC are likely merely the first to jump ship...
I've been following this very closely.

Because Apple's deal was so bad (and everyone else's non existent), Arizona will leave the Pac-12 today and others will follow.

The conference is over.

Rumor has it Oregon and Washington may be next to bolt for the Big Ten.
 
This will go well. Apple will bring all the tech and bandwidth, then spoil it with announcers whose qualifications are claiming to have once seen some kindergartners playing football in their basement with a Nerf basketball.
 
Yeah, right. I've read this headline with a dozen other exclusive deals, and Apple eventually backs out. They always back out, even with the hundreds of billions they have in cash. Their biggest fail was not buying MGM just to own the James Bond franchise. Thats a franchise that screams Apple, but they gave it up.

Imagine if Apple bought 20th Century Fox (instead of Disney) & MGM? Apple TV+ could've then been a stong competitor to Netflix.

Maybe Disney will sell it to them, now that their in financial trouble?
 
Big fall from almost nabbing the NFL to being the slumpbuster for a college conference that can't get any other broadcaster to give them the time of day.
 
I always loved the Pac-12, but even I adnit now. Its garbage. Oregon is the only decent school left, maybe Utah.
I imagine the Pac-12 may not even exist in a few years. Arizona, Arizona State, and Utah will probably be in the Big-12 and the rest will probably hope the Big Ten wants to give UCLA and USC some buddies out West to save on travel.
 
Too bad they didn’t just pay billions of dollars more and get NFL Sunday Ticket. Does the Pac ever make it to the playoffs even? Oregon once maybe?
The problem was never the price and, with Apple, it’s never going to be the price. The terms Apple wants, the NFL’s not going to offer, so there’s no amount of money that would bring that deal to fruition.
 
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I imagine the Pac-12 may not even exist in a few years. Arizona, Arizona State, and Utah will probably be in the Big-12 and the rest will probably hope the Big Ten wants to give UCLA and USC some buddies out West to save on travel.

It pains me to say that too, because I'm a Stanford man. Go, trees! :) The Big 12 could absorb the Pac 12 to form a super conference.
 
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Yay....PAC-12......let us know when they get SEC or Big 10. Or just SEC because that's the only football worth watching anyways. Roll Tide. Go Dawgs.
Seriously? No one in the West gives a rusty you know what about the SEC. Apple buying a 10 year deal and a partnership in EPSN effectively knocks the SECs exclusivity with ESPN off the airwaves. The SEC received billions in funding for that and they built stadiums and NIL'd tons of California athletes. Why would they go to the SEC with the Pac-12 flush in cash?

Unlike the SEC none of the Pac-12 will waste that money on new stadiums. They'll put into into Academics (Research), training facilities and improved Campus amenities.

Don't forget, California subsidizes the entire South for without it you'll all be swimming in Red deficits.
 
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Pac-12 that will be without USC and UCLA in 2 years? Apple needs to do better than that.
Why? The reason USC and UCLA are leaving is they overextended their athletic departments and are in debt several hundred million dollars each w/o anything much to show for it. Oregon, Washington and lowly Oregon State are better in several of the sports that are now growing their fan bases.

The Pac-12 still generates more annual national titles than any other conference and academically is a juggernaut. Apple has instant recruiting all along the West Coast for its next decade and more with this deal. USC and UCLA will regret moving to the Big-14 and the sea of recruiting violations on the horizon. The SEC is about to take a dump in that department along with the Big 12+.

Outside of UCLA basketball the past few years neither team was exceptional in Basketball, Baseball, but mostly solid in Football, but for how long?

Oregon and Washington are the two expected to dominate in 2023 even with Caleb Williams and a slew of 5 star recruits at USC that since Pete Carroll has left has done nothing but get injured and underperform.
 
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It pains me to say that too, because I'm a Stanford man. Go, trees! :) The Big 12 could absorb the Pac 12 to form a super conference.
Demographics are working against West Coast football even though it has a rich tradition.

Football talent tends to come from rural or suburban areas often from the children of the downwardly-mobile middle class or lower class. This is not always true, of course, but it is generally true.

The West Coast is getting very expensive to live in and it is pushing the precarious middle and lower class out to lower cost of living states. I believe the decline in Pac-12 football is due to this demographic shift.
 
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Pac-12 will collapse within the next 6 months. This whole deal is just a final shot in the dark from the Pac-12 leadership trying to save the conference. Rumors are that Arizona is leaving, and Oregon and U of Washington both going to the Big Ten.
 
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Demographics are working against West Coast football even though it has a rich tradition.

Football talent tends to come from rural or suburban areas often from the children of the downwardly-mobile middle class or lower class. This is not always true, of course, but it is generally true.

The West Coast is getting very expensive to live in and it is pushing the precarious middle and lower class out to lower cost of living states. I believe the decline in Pac-12 football is due to this demographic shift.
what??! lol... most of these players are not even from the region (west coast) and recruited in.
With this news today people here are expecting both Arizona and Arizona State to jump ship shortly.
well they should 😂 I know mean
 
Last week Eddy Cue said "The global rights are important to us. We're a global company, we have customers in every country in the world, a large number of customers, and it's not exciting for me to have something that you can have but you can't have … I can't justify throwing what I think are the best engineers in the world on a small subset product … But, in general, are we going to sign something, any league, that is to a specific country or small a subset of countries? I highly doubt we would ever do that."

Yet Apple bought Friday Night Baseball, a sport mainly of interest in the Americas and east Asia, and a package with little growth potential in the rest of the world because of time zones. (Mind, it is also not a package Apple have the rights to worldwide.)

Apple then bought Major League Soccer rights, a league with little interest in most of the world because, even if countries do not have their own league, there are several much, much more popular ones, and which has even less growth potential because of both the saturation of the soccer market and the time zone differences are even worse.

So now Apple wants a college American football conference, something with barely any appeal outside north America.

I can only assume Cue thinks Apple's customers all over the world, the large number of customers, must all be Americans. Because from outside he seems to only be signing leagues where the interest and demand is specific to a small set of countries, and which play at a time when a large part of the world is asleep.

Of the few sports I watch I am very happy to not need to have to pay extra to Apple. So I have no problem with him being interested in only serving the U.S. market. It is just the way he gives flimsy excuses to the rest of the world then dismiss us with hypocrisy.

Apple got global rights for MLS and MLB. He didn't say anything about demographics, just global rights. Whether you are in Germany, China, or the US, Apple TV still has the same programming available.
 
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