Apple Releases New 'Color Flood' iPhone XR Ad

[MacRumors]

Apple today shared a new iPhone XR ad entitled 'Color Flood' on its YouTube channel. With Cosmo Sheldrake's "Come Along" as the soundtrack, the ad features a cast of hundreds dressed in colorful jumpsuits running through an otherwise empty town.

In one easily missed touch, there's a quick glimpse of purple-suited cast members pouring out of the back of a van that sports the license plate number "I-XR0941," a reference to the iPhone XR and the 9:41 AM time Apple uses in all of its stock iPhone imagery.

The ad ends with the tagline "Make room for color" and highlights the iPhone XR's Liquid Retina display.

Apple has been heavily promoting the iPhone XR as its flagship phone for most users, and has been featuring trade-in offers that can bring the cost of an iPhone XR down from its $749 starting price.

Article Link: Apple Releases New 'Color Flood' iPhone XR Ad

 

[groovyd]

that's a really lame commercial

 

[skipper63]

Doesn't do anything for me.

 

[tehStickMan]

“Can’t innovate no more, my ass”

*starts releasing every rainbow colour, then 256 shades*

 

[BarredOwl]

Eeek. That’s uninspired to be sure.

 

[bbednarz]

Meh, its an ad. The people that like to complain will find something to complain about with it.

I don't really understand why they used purple and orange as the phone isn't offered in these colors, but it's just an ad.

 

[Overstim]

Apple is the company that pushed so hard to make everything clean, minimal, plain white, plain aluminum, no color, no soul. And now they bring some color back and they act like it was their idea all along. how revolutionary.

 

[mrow]

Meh, its an ad. The people that like to complain will find something to complain about with it.

I don't really understand why they used purple and orange as the phone isn't offered in these colors, but it's just an ad.

I think the colors are in reference to the display, not the colors the phone is available in, hence the shot at the end touting the Liquid Retina display.

 

[sinsin07]

The ad ends with the tagline "Make room for color" ...

Tagline should read: "Make room for price change".

 

[BarredOwl]

Meh, its an ad. The people that like to complain will find something to complain about with it.

I don't really understand why they used purple and orange as the phone isn't offered in these colors, but it's just an ad.

You mean purple and green, right?

 

[now i see it]

It hard to believe that every Apple employee isn't cringing (then scratching their heads) after seeing this abomination. This ad has got to be a new low. Really lame. Definitely does more harm than good.

 

[BruceEBonus]

At last! Something new ... what the .,,,

 

[sinsin07]

Ad depicts all the people running away from Apple prices.

 

[thadoggfather]

Purple & Green coming soon? hmmm

 

[dcopelandia]

I wonder where this was filmed? Anybody standing around that area when they all started running possibly would have thought that it was a prison break instead of an Apple ad

 

[bbednarz]

You mean purple and green, right?

I guess I missed green, but orange is in there too. Another poster pointed out to me that this is likely because of the liquid retina stuff.

 

[DakotaGuy]

Apple is the company that pushed so hard to make everything clean, minimal, plain white, plain aluminum, no color, no soul. And now they bring some color back and they act like it was their idea all along. how revolutionary.

There was a time before the plain white, black, aluminum time when Apple was very colorful. Back in the late 90s early 2000s the iMac and iBook were offered in a bunch of colors. Later they had some pretty colorful iPod models as well.

 

[TheShadowKnows!]

I think the colors are in reference to the display, not the colors the phone is available in, hence the shot at the end touting the Liquid Retina display.

LOL on "Liquid Retina Display" ::= LCD not 1080p (with mundane 326ppi)

Cannot deny that "liquid retina" sounds out-of-this-world licking good.
But WTF?

 

[Keith!]

Well this is going to be unpopular. I enjoyed it. I assumed they were talking about the screen--hence the reference to the screen at the end. The ad doesn't end with, "Now available in a flood of colors." The ad ends with "Make Room for Color. Liquid Retina Display." I found it visually arresting and entertaining to watch.

 

[aibo82]

Apple inspired by Sony who knew!!

Have to say though Sony had more impact and was better done, Apple are rapidly going down hill!

 

[jonblatho]

Well this is going to be unpopular. I enjoyed it. I assumed they were talking about the screen--hence the reference to the screen at the end. The ad doesn't end with, "Now available in a flood of colors." The ad ends with "Make Room for Color. Liquid Retina Display." I found it visually arresting and entertaining to watch.

Now, that’s a post that’s not railing against Apple for the sake of railing against Apple.

It’s not their best ad, sure, but I don’t see how (as one other said) it “definitely does more harm than good.” It’s just something fun.

 

[Narrator Jack]

If they're going to put the XR out in green and purple too, that confirms it for me that R stands for "rainbow". To adhere to that, the black and white ones should be discontinued, and also to reduce SKUs.

 

[Drogba11]

*Best viewed at 720P*

 

[Plutonius]

It would be nice if they put that much effort into their computer sales.

 

[tigres]

zombie apocalypse ad, Apples take?