Apple Releases New 'Color Flood' iPhone XR Ad

[Populus]

Nobody is asking the important question... new green and purple colours on 2019?

Edit: Okay, at least three users pointed that out already xD

 

[FightTheFuture]

Whether you think it's working or not, Apple has completely dominated their space meaning their ads are highly effective.

I actually wonder if the Xr marketing push isn’t just to increase sales as much as it’s to increase awareness. The Xr is the same cost bracket as the popular 8/8 Plus a year ago. Yet this thread is dominated by “the prices are too high” comments. People can’t let go of the Xs’ $1000 price point. Maybe the Xr should’ve been released first.

 

[ThatiPhoneKid]

I just noticed on the iPhone XR clear case box it contains rainbow coloured writing which has green and purple shown, I have a feeling we may be getting green and purple iPhone XRs very soon

 

[yossi]

This looks like a prison break. Who the hell approved this?

 

[first-to-tea]

Apple inspired by Sony who knew!!

Have to say though Sony had more impact and was better done, Apple are rapidly going down hill!

Sony was original. This Apple ad doesn’t feel much like an Apple ad.

 

[racerhomie]

LOL on "Liquid Retina Display" ::= LCD not 1080p (with mundane 328dpi)

Cannot deny that "liquid retina" sounds out-of-this-world licking good.
But WTF?

Resolution isn’t the only thing that makes a display.

 

[Freida]

It was shot in Prague I see.
Anyway, Apple lost it. A) the beauty of their ads is long gone. This ad is just hideous
B) they are really pushing for this XR thing. Desperate more?

 

[Defthand]

The 9:41 time detail was cute when it was fresh. Now it feels like a creepy cult symbol.

 

[Populus]

It would be nice if they put that much effort into their computer sales.

You mean, more ads? Or more colours?

 

[Lioness~]

Thought it was simple and effective.
I liked it.

Maybe they want it to look like a breaking out to more color.
Ok with me.

Don't get people's negativity though about it. It's advertising.
It can be fun too.

 

[Phone Junky]

Love all the marketing gurus here.

Whether you think it's working or not, Apple has completely dominated their space meaning their ads are highly effective.

Love all the Apple shareholders that think everything that Apple does is gold.

 

[Plutonius]

You mean, more ads? Or more colours?

Primarily more ads.

 

[Glockworkorange]

There is no purple phone and that commercial had way too many white men in it.

 

[deebinem]

Love all the Apple shareholders that think everything that Apple does is gold.

They also do silver, rose gold, and Space Gray...

 

[Glockworkorange]

I think the colors are in reference to the display, not the colors the phone is available in, hence the shot at the end touting the Liquid Retina display.

oooo....I didn't think of that. You're probably right. But a purple phone would have been cool.

 

[B4U]

They are also desperate enough to send me this in the email!
WTF, Apple?!

 

[ArtOfWarfare]

It’s not their best ad, sure, but I don’t see how (as one other said) it “definitely does more harm than good.” It’s just something fun.

Ads cost money, and they can backfire, so I think it's quite possible that this did more harm than good.

Rather than increase our respect for Apple, we now respect Apple less. It didn't raise awareness of a product nobody knew existed. Seems to me it was a total flop in every way.

 

[deebinem]

They are also desperate enough to send me this in the email!
WTF, Apple?!

How is sending you a flyer trying to tempt you into a new device desperate? Annoying, sure, but desperate?

 

[BigDO]

Looks like a PRK May Day parade. Even the buildings seem to belong to some 60s communist bloc architecture.

 

[TMothy]

Name one good one from Apple over the last few years?

 

[Baymowe335]

Love all the Apple shareholders that think everything that Apple does is gold.

Facts don't lie.

People here have trouble being objective and can turn a harmless ad into a referendum on the state of Apple.

 

[friednoodles]

After reading the relentlessly negative replies here, I wish there was a way to delete my account from this forum (but it appears there isn't an option anywhere?). It's become a dire, soulless place...

 

[ArtOfWarfare]

They are also desperate enough to send me this in the email!
WTF, Apple?!

Yeah - this is really, really bad. Apple put themselves into a really terrible position by making a set of iPhones that nobody wanted, but they're only digging themselves in deeper by being so pushy with the ads.

Really, they're making me think of dealerships. It's kind of funny. Tesla is touted as the Apple of the car world, but now Apple is turning into something that resembles a mainstream auto dealer with incessant ads for products that people don't care about.

I'm thinking of pivoting to buying iPhones the way I generally buy cars - the new ones aren't all that much better, so I'll just buy them two years old and avoid the depreciation.

 

[LordVic]

Resolution isn’t the only thing that makes a display.

But display is a massive portion of the cost of the device.

I think the argument that's being made is that nothings wrong with a lower res LCD display, it's value is just pretty low for a device that costs flagship prices.

While it's still probably the best LCD display you can get, it's still LCD and still < 1080p, which you can find really good quality LCD displays of higher resolution in phones that cost $200-$300 less.

while the display isn't everything, it's IS a large portion of the cost and IS the first and foremost thing that all users interact with. So selling a phone, ANY phone today with a fairly low rez LCD at nearly $800 can seem a bit rich.

Regardless of the value the rest of the phone seemingly has.

 

[rmoliv]

Looks like a PRK May Day parade. Even the buildings seem to belong to some 60s communist bloc architecture.

That architecture is depressing...