Apple Releases New 'Color Flood' iPhone XR Ad

[EugW]

They look like the drones in the 1984 commercial, except they colourized them and made them run and smile a bit.

I wonder if this used their in-house advertising department, because this commercial sucked.

 

[Naraxus]

Wtf has happened to Apple these days? This is the type of ******** I'd have expected to see from Microsoft in the early 00's This is just sad.

 

[DEMinSoCAL]

Well this is going to be unpopular. I enjoyed it. I assumed they were talking about the screen--hence the reference to the screen at the end. The ad doesn't end with, "Now available in a flood of colors." The ad ends with "Make Room for Color. Liquid Retina Display." I found it visually arresting and entertaining to watch.

Oh, I get it...because every other brand of smartphone has a B/W display and a color display XR would be more...colorful?

Confused...

 

[jezbd1997]

What did I just watch ?

 

[lunarworks]

I get the idea behind it, but it just looks like a bunch of people running away from prison.

Not one of their better ads.

 

[Joniz]

They look like the drones in the 1984 commercial, except they colourized them and made them run and smile a bit.

The 1984 ad was made with the old Night of the Living Dead zombies.

This one uses the 28 Days Later running rage zombies.

Zombies gotta work too!

 

[WaxedJacket]

Reminds me of the Super Mario Bros. 3 commercial

 

[jpn]

what prison was this filmed at?

on the other hand, THIS video (used by) apple did color really well:

 

[Starship67]

what prison was this filmed at?

GoogleHQ state pen.

 

[Keith!]

Oh, I get it...because every other brand of smartphone has a B/W display and a color display XR would be more...colorful?

Confused...

I think you're thinking too hard about this. They're simply promoting the new XR and it's screen. The screen has taken some flack. It's still a Retina display with amazing color accuracy and true tone. There's a lot of amazing tech that's gone into it to be able to do a rounded bezel. Is it OLED? No. Is it still a beautiful screen? Yes.

 

[Baymowe335]

Love all the marketing gurus here.

Whether you think it's working or not, Apple has completely dominated their space meaning their ads are highly effective.

 

[78Bandit]

Sorry, but it kinds of reminds me of the original Microsoft Surface ads with the dancing. I guess it is supposed to get your attention but it conveys nothing meaningful about the product.

 

[Kaibelf]

It hard to believe that every Apple employee isn't cringing (then scratching their heads) after seeing this abomination. This ad has got to be a new low. Really lame. Definitely does more harm than good.

Perhaps they aren’t as dramatic.

 

[YaBe]

Hey look at those colored lemmings.... guess it does not feel like 1984

 

[Squirrelxb]

Meh, its an ad. The people that like to complain will find something to complain about with it.

I don't really understand why they used purple and orange as the phone isn't offered in these colors, but it's just an ad.

Did you know that advertising is important for actually convincing people to buy your product? Are you aware of this?

 

[nburwell]

I watched the ad a couple of times. I just can't get into it.

 

[iapplelove]

that's a really lame commercial

Name one good one from Apple over the last few years?

 

[idark77]

Another great Ad of ****...

 

[Arran]

I watched the ad a couple of times. I just can't get into it.

Same here.

• First watching: Generic zombie movie.
• Second watching: Lemming migration.

Love Apple, but it’s an uninventive ad. Must try harder.

 

[nviz22]

Apple needs to focus on dropping prices on all their 2018 devices. The XR may not even move the needle for those with an 8/8+.

I feel like iOS 13 and the 2019 iPhone prices are Apple’s makes/breaks.

Besides FaceID and the A series processors, Apple struggles to innovate and the software experience doesn’t change much from phone to phone.

 

[Arran]

Apple inspired by Sony who knew!!

Have to say though Sony had more impact and was better done, Apple are rapidly going down hill!

Two of my favorite cities. Both creative.

 

[ThatiPhoneKid]

Are we going to be getting the iPhone XR in green and purple now?

 

[first-to-tea]

Lower the price. Remove the camera bump. Reduce the handset size. (This advertisement, while nice, does nothing to sell iPhone.)

 

[H3LL5P4WN]

flagship phone for most users

I like that markitecture. Much better than 'midrange,' though the XR is hardly a midrange, at least going by robotphone garbage standards.

 

[newyorksole]

Serious question. These kind of commercials/films that utilize sooo many people; how do you cast that many people and why do we never hear about something like this being shot?

And are they ALL real people? Or are there some intricate camera effects going on? It just amazes me haha.