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Not a fan of woven-type cases, it seems like a dirt magnet. But I can definitely see that some people would like them because it gives them a better grip on their phone, less of a chance of dropping it. I have a smooth-sided case but the back has some texture, to keep it from moving around on a desk/table/chair arm. Works great for me.

I hope these images aren't legit, the items in them don't look very good.
 
They look very cheap and tacky, with little to no protection against drops. I personally prefer the mophie juice pack.

It may make my phone into a brick but it sure as hell can take impact damage, plus there is the backup battery.
 
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The design kind of reminds me of these old-style flashlights:

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Some kind of knitted material. Seen a lot of this material type in my years and this will easily stain/get dirty and be incredibly hard to clean. Probably fade super easy to sunlight as well if these are real.
 
Looks like complete garbage bring back leather
Vegan leather options have improved considerably over the last several years. I don’t begrudge Apple for toying with cloth options like luxury vehicle manufacturers have of late. However vehicle manufacturers always have a vegan leather option to fall back on if you don’t want cloth or wool.
 
It's cloth because they wrap their power coords in cloth, so they can buy in massive amounts to save money...thats what informed the decision. They can play it off like some sort of design language, but it is not.
 
The Apple logo gets less pronounced as you proceed from left to right in the image of the cases. It’s almost invisible in the case on the far right.
 
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Are you serious? Our phones in general are as unsanitary as a public toilet seat and you are worried about these cases??? 😂
That's precisely the point. With a hard case, you can at least wipe it with a sanitizer or wipe with a moist cloth from time to time. This one is going to look like a bathroom mat that's never been laundered full of dirt, grime, sweat, dead skin, blood, and everything else you can imagine.
 
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