Price aside, the best way to judge is to hear each one yourself and connect to your iPhone or whatever device you listen to your music. You can also determine the comfort and weight while you listen. As for ANC, it may be difficult to listen to see how effective it is because most likely you're not in an environment that would have noise such as the ones you find annoying or distracting. Most likely, most users look for ANC who often travel by plane where it is more noticeable and more long-term, depending on time of flight, and this is where having one is important. Keep in mind, some headphones, such as Bose and Sony, have apps for the headset where it has an equalizer to adjust the sound to suit to your taste but the most likely you may not be able to do that at the store. If you can't use the app, the other option may be changing the pre-set EQ like that found in the iPhone under Music. With the current situation, remember to find out the return policy before making that purchase.