After 4 days trying out the headphones I've reached my conclusions. For some perspective, my previous headphones are the Sony WH1000 XM3s, which I understand to be broadly similar to the XM4s sound-wise. I will however also caveat that I now believe Apple isn't aiming the Max as direct competition to the XM4s (I'll explain in the conclusion).
Here are my observations
Sound:
- Sound stage. The AirPods Max have a very broad sound stage. It's quite good at separating all the instruments and vocals in a space around you, giving a very convincing sense of immersion in the music. It's like being surrounded by an orchestra. The XM3s are decent in this regard, though the Max is really good.
- Sound signature. The Max is not 'neutral'. It's tuned to sound both natural and impactful. Instruments like pianos and guitars sound natural, vocals are crisp and clear, like a live performance. The bass is just right. It really resonates whilst not overwhelming tracks. The XM3/4s are a bit muted out of the box (yes you can play around with EQs but for someone who listens to a wide range of music and deals with things like wearing glasses, breaking ear cup seals etc, manual adjustment of EQ for each type of song is not practical. The Max has sounded more true to life from rock to reggaeton to classical music. I'm not an 'audiophile' but I listened to an album (Jack Johnson - In Between Dreams) from start to finish last night, in a recliner and it was perfect bliss and that little extra in sound quality made all the difference in such a pleasurable experience. I tried replicating the experience with the Sonys, and it was not quite to the same level.
- Spatial Audio. This feature is massively underrated. In comparison to stereo sound, it's like the jump from the iPhone 3GS to iPhone 4 retina display. It's as a convincing as my $1500 Samsung Q90R 9.1.4 surround Dolby Atmos home theater system with the added advantage that you're not reliant on being sat in the right place to enjoy it. It would be great if they supported this on Apple TV, or figured out a way to bring support to other non-Apple devices like connecting to your smart TV directly. I wonder if they'll release an updated Apple TV to support spatial audio. This unfortunately means whilst it's a real differentiator, it's a non-starter on Android or non-Apple devices, thus devaluing the full impact of the feature to many potential users.
- Computational Audio and file format. One of my concerns going in on this headphone is that there's only so much you can do with low quality, compressed data files. Garbage in, garbage out. Apple Music typically uses AAC format at 256kbps. Spotify's format is a higher bitrate at 320(?) but actually SLIGHTLY lower quality. Those H1 chips will need to do some serious heavy lifting to make these sound as good as the potential that these headphones will allow. After trying them for 4 days, they sound... good. I'm however still left wondering what it would be like if Apple utilised higher quality format. Sure, there are trade offs (Sony's LDAC format is better unprocessed than AAC, however, it is far less reliable and my XM3s would cut out when I move around the house - this has never happened on the Max, though it's just day 4). It may well be that the H1 does so much already that the improvement from higher quality file formats will not be noticeable to 99.9% of users. With that said, I half suspect Apple will introduce a higher tier of Apple Music, priced like Tidal, using a better 'custom' file format (speculation on my part).
- Noise Cancelling. I won't dwell much here. For predictable background noise, it's hard to distinguish from Sony. HOWEVER, when it comes to less predictable sounds like people speaking in the background, the Max is significantly more effective at cancelling such noise (whilst not entirely eliminating them). So I'd give the overall edge to the Max, though the Sony remains OUTSTANDING. One other thing about the noise cancelling here is that it does appear to apply some pressure on my ears, which is always a given, though it feels slightly stronger than the Sony in this regard, which means it's less comfortable, but not hugely so to detract from the value of the added improvement in noise cancelling.
Build:
- Quality. No contest. This thing is built so well. It makes the Sony headphones look really cheap.
- Comfort. The Max is NOT comfortable for me. When I first put them on, it feels like it's squishing my face in on the sides. After a few hours of listening, it actually becomes a bit more bearable (or maybe just less noticeable). These headphones are NOT for casual listening and I certainly will not be using them for work (Zoom Call) or wearing them all day, the way I'd use the AirPods Pro or older Bose QuietControl 30. The Sony is far more comfortable. You can forget you've got them on (till your ears sweat). You will always know you have the Max on (but ironically despite wearing them for hours it's never made my ears sweat. Something else I don't like with the Max is the internal shape of the ear cups and the fabric. If I don't put the headphones on just right, it feels like sandpaper to parts of my ears. At the end of the day, there's a real possibility I'd ultimately return these because of the comfort. I'll make my mind up in 10 days.
- Case. Nothing left to say. It's all been said. It's a huge design fail from Apple. What were they thinking? This is design hubris from Apple. Sure they can get really unorthodox designs to become the norm. That only works when the design enables functionality that users value. Apple's suggestion that this was about 'efficiency' is a load of bullocks. Efficiency to me sounds like 'cost control', which doesn't cut it at this price point. Sure, I get that these headphones are so well built I'm not that worried about them breaking in a backpack (I even have faith in the mesh which feels as sturdy as the mesh in chairs). When all's said and done, I'm not using that case. End of. If I want a case, I'll buy a third party case eventually. (Assuming I keep them).
- Connectivity. I'm disappointed Apple went with lightning here. USB-C would have made more sense. The Sony's provide both a USB-C port for charging and a 3.5mm jack, with the cable in the box. Sure Apple has 'courage'. Sure Apple says they want to tackle e-waste. They could surely have supported a more universal port in USB-C. They're fooling no one on this one. It's penny pinching on items priced as 'luxury' and that obsessive desire for 'control' that's pushed them down lightning and not including the cables people want.
Value:
That price! It certainly was an initial sticker shock for me, and I actually hesitated ordering this, ultimately delaying till launch day. This is NOT the right pair of headphones you if you're looking for an all-rounder for casual listening, zoom calls, gym etc. It's just not a good fit at all for all those things. I'd honestly just suggest you go for something like the AirPods Pro (if you're in the Apple ecosystem) or Sony's overhead or earbud options.
With that out of the way, I'd say (to the annoyance of many here) that whilst it would be really bad value for most, it's great value for some. If you're the type of person who can easily discern and also appreciate the listening experience of a 9.1.4 home theater set up, and you were willing to spend well in excess of $1,000 on that, you'd probably really appreciate and value these headphones as something to whip out and listen to an entire album on in a den, completely disconnected from the world and just consumed by the music. I suspect what might also happen is that Apple could end up pulling a lot of customers in the ecosystem, who didn't know they'd appreciate this before, into this market.
I then also wonder whether there's space in the market for another product in the AirPods line, and there might. Perhaps an AirPods Sport using the same 40mm drivers but with a plastic build and water resistance. If I were in the guessing game, I'd wager that Apple will introduce something like this at the ~$449 price point. Those will be the direct competition to the XM4s. Whilst at the moment, the XM4s appear to be the main thing in the market that people will compare the Max to, I have no doubt Apple has instead opted to create another segment with these, rather than place them as competition to the XM4s. As MKBHD put it, that segment is 'luxury listening'.