I went to the Apple store on the launch, bought my iPhone 5 and lost my unlimited. Wasn't too worried, I figured its happen eventually. Then I read this topic. I called Verizon, told them the apple guy screwed me out of my unlimited by not doing an alternate upgrade on a different line (there was a lot of smooth talking involved with the young lass) and she immediately without hesitation just gave me unlimited data on all four of my lines even though one of them never had it! So pleased right now. The only bad part is no free wireless tethering like with the Share Everything plans. Until I jailbreak it I suppose?