I ordered a black 128gb iPhone 7+ about 2 minutes after midnight on the Apple store app. Successful transaction. Confirmed a pickup time of 10:30-11am at the Union Square Apple store. This morning after reading reports that people were being turned away with no phone, I was skeptical if I should go at all. Showed up at 10:30 with a huge line. Probably 500 people. Totally disorganized too. There were 3 lines but no one could tell me what the middle line was for. Around 11:15am, I looked at my order and it had changed from "Pickup 10:30-11" to "Available September 27". WTF? So I grab some useless employee who finally finds my order and he says, "Oh you paid for it in full on the web, yeah you should be fine." 12:54pm and I get to the front, only to get another employee to pull my order and say, "You're one of the customers that doesn't have a phone." Nope, no phone for me until September 27th. Thanks for the heads up, Apple!