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'...combined with the reaction to the LG 5K display and the "constant negativity" from professional users, led Apple to "double down on professional users."'

To be clear, there was pretty constant negativity, but Apple didn't "double down." They simply returned to play a game they'd stopped playing 1200 days before.
 
This comment has literally been posted since I started coming to this website. 13 years ago. It ain't gonna happen.

We all want it though, the Mac for the rest of us, it might happen now that Apple's core focus is iOS and cannibalizing among the Mac product lines is no longer a threat to investor greed.
 
It's pretty easy actually. Apple designs their own motherboards and sometimes chips. Try designing something like that and producing it and getting the bugs out and....pretty soon 2 years seems really short. You really want them to take their time and get it as right as possible - Apple Gen 1 systems are often avoided by users because of this challenge.

So over-design something, take so long that people lose interest, and release something "amazing" two years late with now-old technology? Because why? Looking at the opinions of people here, something stunning isn't needed or wanted. Motherboards are designed by programs. Manufacturers churn out new designs very quickly. Your reasons are just excuses.
 
Skating to where (you think) the puck will be simply means you make a conscious decision to predict what you think the future of computing will entail, and proceed to use your resources to influence the status around you to best turn that vision into reality. Sometimes, you are right, and sometimes you are wrong.

In this case, Apple was predicting a future where the iPad represents the future of mobile computing for the masses and the Mac reduced to a niche role for more heavy tasks. I still believe in this vision, and I don't think Apple is wrong, but it seems that future they envisioned is further off than they may have previously anticipated, and the Mac is simply not ready to be deprecated yet.

So in this case, Apple skated to the spot too early, and the puck simply hasn't reached them yet, and they left their base completely unattended.

A momentary setback. Nothing more.
I think that the iPad could be the future of mobile computing, but Apple's isn't doing enough to bring that about. They're not updating it aggressively (unless they're bring new models this month). It'll be a horrible mistake to bring them back to a Fall update schedule. iOS 10 had essentially nothing for iPads. Devs can't target certain levels of iPad for their apps. And the App Store doesn't adequately support the pro market.
 
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2019. This is ridiculous. They can innovate all aright....
They need to do triage and come up with the best they can ASAP and leave the "fantasy model" in the oven.

It's a bad sign overall. Def a time to be watching the stock price and keep a trailing stop active.
 
I think that the iPad could be the future of mobile computing, but Apple's isn't doing enough to bring that about. They're not updating it aggressively (unless they're bring new models this month). It'll be a horrible mistake to bring them back to a Fall update schedule. iOS 10 had essentially nothing for iPads. Devs can't target certain levels of iPad for their apps. And the App Store doesn't adequately support the pro market.

I agree. Which does make me wonder if Apple has something huge in store for the iPad (iPad OS?) or they have also started to neglect the iPad the same way they are doing to the Mac?
 
In this case, Apple was predicting a future where the iPad represents the future of mobile computing for the masses and the Mac reduced to a niche role for more heavy tasks. I still believe in this vision, and I don't think Apple is wrong, ...
UGH, not this again.

Where does the content for your Utopia come from?
 
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Apple listens? If true then there would have been 'an all hands on deck' mentality and there would be a product release date announced, not a pull my finger joke. This is not reinvent the wheel. The Forum repeatedly has called for the cheese grater box with state of the art components. Plenty of room to mount hardware and ports, surely Apple has smart enough engineers to figure out how to cool it. Most importantly, it would be on the market now! Yeah shore up market share now! Apple would then have some wiggle room to "refine" the design. Two Years? PUT THE DOPE DOWN and get your act together. This is leadership FAIL writ large.
 
UGH, not this again.

Where does the content for your Utopia come from?

From Macs.

The same way I hire a truck to move the furniture for my house but i don't drive a truck around.
e3a32a61e381b508d87d36e18d2e0e99.jpg


In my utopia, Macs aren't extinct, and they have their place in this new world order. They just aren't on the forefront of everyone's minds when it comes to reaching for a primary computing device.
 
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I'm sorry but what is WRONG WITH YOU PEOPLE? How can folks be happy and just accept that a) Apple basically admitted they abandoned the "Pro" market and then it's going to take them at least 2 YEARS to develop a desktop? A DESKTOP?! One of the richest and most influential tech companies in the world can't get out a proper "pro" desktop in 2 years? That's 5 Yrs before a proper update, never mind the years it took to get to a MacPro release in the first place. Don't even get me started on the MacMini. This company clearly doesn't care about desktops and it should just rip the scab off and admit it doesn't care and honestly is there even a huge market for truly "Pro" hardware anymore. Pro hardware mattered when laptops and home computers couldn't compete, these days regular macbook "pros" can do just about anything a 3 yr old Macbook could. Accept run server/render farms and how big of a market is that really?
 
I miss this guy...

apple1_2.jpg


How easily you could flip a lever and have instant access.

I still have it from 2002 :). Even then, my current 2010-11 iMac is more powerful than the G4. Either way, I agree that the ability to pop the side open for upgrades was sublime. That was excellent engineering at the time. I greatly appreciated the ease at adding RAM in this manner.

Apple needs to go back to the old school form but with new material and find a way to go with slide out trays, if possible, and keep it lightweight or portable somehow like the size of the 2013 Mac Pro. I know it can be done.
 
It's pretty easy actually. Apple designs their own motherboards and sometimes chips. Try designing something like that and producing it and getting the bugs out and....pretty soon 2 years seems really short. You really want them to take their time and get it as right as possible - Apple Gen 1 systems are often avoided by users because of this challenge.
I would like to think that Apple has the resources to hire top engineers, but whoever designed the nMP was apparently unable to assess that an asymmetrically configured triangular assembly would generate heat asymmetrically; and it took them three years to figure that out?

Two years may seem short, but the market doesn't wait for anybody.

Did they just put marketing schlubs in the lab, who insisted on as many geometric primitives in any given design as possible?

If Apple had such lofty goals, they should have cranked out another sensibly upgraded cheese grater, while they concurrently figured out the right way to do a completely different configuration, that nobody asked for.
 
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It's not about being happy about the whole situation. It's about those of us who have long been committed to the platform to FINALLY see some light at the end of the long, increasingly dark tunnel.

The thing is? I really despise the whole "Pro" terminology. It's self-righteous B.S. that doesn't adequately describe a huge segment of the customer-base. What really needs to be said is that many people are "enthusiasts". Do they need huge processing power to crunch complex math equations for science, or do they get paid tens of thousands per project for custom animation rendering? No! But they DO care about owning the latest technology. They want to play video games with 3D graphics in the maximum detail levels the configuration screens offer and not have slowdowns. They want a machine with enough RAM and drive space so they can keep 10 years' worth of digital photos and video clips, while still having quick search results and browsing through the library. And they want to be able to leave a number of large applications open at the same time without overwhelming the system. (Microsoft Outlook is kind of a resource hog in and of itself, for example -- yet millions of people leave it running all day long in the workplace, alongside everything else they use, because they need the notifications of calendar appointments and new email coming in.)

I'm a long-time I.T. professional and computer enthusiast/power user. I'm not, however, the traditional definition of "Pro user" that Apple likes to throw around. I've owned several Mac Pros including the 2013 cylinder that I'm using while writing this post. It will probably get me by until the end of next year -- but when I'm ready to buy again? I want something that's "future proof" for another 4 years, at least.


I'm sorry but what is WRONG WITH YOU PEOPLE? How can folks be happy and just accept that a) Apple basically admitted they abandoned the "Pro" market and then it's going to take them at least 2 YEARS to develop a desktop? A DESKTOP?! One of the richest and most influential tech companies in the world can't get out a proper "pro" desktop in 2 years? That's 5 Yrs before a proper update, never mind the years it took to get to a MacPro release in the first place. Don't even get me started on the MacMini. This company clearly doesn't care about desktops and it should just rip the scab off and admit it doesn't care and honestly is there even a huge market for truly "Pro" hardware anymore. Pro hardware mattered when laptops and home computers couldn't compete, these days regular macbook "pros" can do just about anything a 3 yr old Macbook could. Accept run server/render farms and how big of a market is that really?
 
Skating to where (you think) the puck will be simply means you make a conscious decision to predict what you think the future of computing will entail, and proceed to use your resources to influence the status around you to best turn that vision into reality. Sometimes, you are right, and sometimes you are wrong.

In this case, Apple was predicting a future where the iPad represents the future of mobile computing for the masses and the Mac reduced to a niche role for more heavy tasks. I still believe in this vision, and I don't think Apple is wrong, but it seems that future they envisioned is further off than they may have previously anticipated, and the Mac is simply not ready to be deprecated yet.

So in this case, Apple skated to the spot too early, and the puck simply hasn't reached them yet, and they left their base completely unattended.

A momentary setback. Nothing more.

I agree with you for the most part, but if Apple doesn't respond quickly, this could turn into a significant issue. This is not the slow, out of touch Microsoft of old. Nadella is not Ballmer; he's much more nimble and clever about trying to lure Mac and Linux power users to the Microsoft/PC world. He's maneuvering to make Microsoft, vice Apple, the fun company.

Every time you see Microsoft connect a GPU the size of a Boeing engine to a Windows PC or laptop, it causes all power users to drool. As others have mentioned, Apple has been relatively quiet about their vision for AR (they've come out dismissing VR). Microsoft is experimenting with various PC form factors, without sacrificing backward compatibility.

Lastly, Apple cannot wait until 2019 to answer. In 2019, not only can we expect Microsoft to release that year's versions of the Surface Pro, Surface Book, and Surface Studio, but they will be dominating the news with their latest Xbox, a 4K monster that will be VR and AR ready.
 
I agree with you for the most part, but if Apple doesn't respond quickly, this could turn into a significant issue. This is not the slow, out of touch Microsoft of old. Nadella is not Ballmer; he's much more nimble and clever about trying to lure Mac and Linux power users to the Microsoft/PC world. He's maneuvering to make Microsoft, vice Apple, the fun company.

Every time you see Microsoft connect a GPU the size of a Boeing engine to a Windows PC or laptop, it causes all power users to drool. As others have mentioned, Apple has been relatively quiet about their vision for AR (they've come out dismissing VR). Microsoft is experimenting with various PC form factors, without sacrificing backward compatibility.

Lastly, Apple cannot wait until 2019 to answer. In 2019, not only can we expect Microsoft to release that year's versions of the Surface Pro, Surface Book, and Surface Studio, but they will be dominating the news with their latest Xbox, a 4K monster that will be VR and AR ready.

I don't think Apple could respond quickly even if they wanted to. They simply have too much on their plate on update all of their products in parallel, and some categories simply had to give. 2019 is already a best-case scenario, IMO.
 
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Apple either don't know what they're doing or know exactly what they're doing. Starve the pro market for 4-5 years, once the iPhone sales start to plateau, introduce newer macs to keep up the revenue stream.
 
I'm sorry but what is WRONG WITH YOU PEOPLE? How can folks be happy and just accept that a) Apple basically admitted they abandoned the "Pro" market and then it's going to take them at least 2 YEARS to develop a desktop? A DESKTOP?! One of the richest and most influential tech companies in the world can't get out a proper "pro" desktop in 2 years? That's 5 Yrs before a proper update, never mind the years it took to get to a MacPro release in the first place. Don't even get me started on the MacMini. This company clearly doesn't care about desktops and it should just rip the scab off and admit it doesn't care and honestly is there even a huge market for truly "Pro" hardware anymore. Pro hardware mattered when laptops and home computers couldn't compete, these days regular macbook "pros" can do just about anything a 3 yr old Macbook could. Accept run server/render farms and how big of a market is that really?
Amen. They only keep Mac OS around for XCode for iOS developers. It is obvious.
 
I'm going to be so pissed if they remove the Touch Bar. Way to ruin other people's workflows, MR members.

Perhaps they should remove the touch bar and make it an external keyboard option? They'll likely need to make an external one for the new Mac Pro which is due in year 2030. [/sarcasm]
 
The problem is Apple aren't "listening" to "feedback" they are hearing rightful complaints. BTW don't count yourself "lucky" because your 2016 Macbook Pro can be be used for coding, any machine that can run a text editor and a compiler can do that.

Negative "feedback" is still feedback. I also edit multi-GB Photoshop files and vehicle wraps in Illustrator, plus edit podcasts in Logic Pro on my 2016 MacBook Pro. I do quite a bit more than TextEdit. Just because it's not the machine for you doesn't mean it doesn't serve anyone's needs. Plus, you can be a pro without being an a**, so drop the attitude.

The difference is the 2016 MacBook Pro, while not exactly what every pro wants, DOES serve enough pros that it's not a total write off. They can build off the improvements they made and learn from the faults. It's not a perfect laptop but some of the features are really solid. I'm guessing you've never used one based on your post, but you should. A 2017 MacBook Pro with some of the rough edges sanded off would be an amazing machine.

The 2013 Mac Pro on the other hand is a dumpster fire. The flaws it has are fatal - Apple can frame it however they want but they were pretty well forced to redesign the Mac Pro because the trashcan Pro doesn't really offer anything to move forward with.
 
If you're a pro and your still using apple gear and looking forward to the new Mac Pro, you've made your own bed. No one to blame but yourself.
Other options aren't as good though. Win10 is pretty nice and PC hardware is definitely cheaper but as a programmer I want a unix core, I don't want to have to deal with 3-4 different ways of using the command line on Windows. There's no good back up option either, I have to go out and buy extra software and set it up. Same for linux, I don't want to waste my time dealing with stuff like configuring device drivers.
 
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