Their goal is to sell subscriptions. So is this "click bait" to sell subscriptions?
Yes, that's exactly right.
It looks like you enjoy the publication and I'm happy for you. In fact, I decided to take a second look after reading your comments. I don't think they are as unbiased as you seem to believe, but I noticed some improvements.
First, it actually looks like they are trying out a donation-based business model, similar to NPR. Check it out. Access to ALL reviews is now free, apparently. Not sure if it's a permanent change or just a temporary thing.
Their reviews are always shallow in my opinion. HopePod is no exception. Again, look at that room with all the speakers. How are the "experts" scoring the sound quality and what qualifications do they have to make an objective judgement? Maybe great, but we don't know because they don't tell us.
Plus, they adjust the sound manual on all other compatible test items. Apple does it automatically. So, what are the acoustic properties of the test room. HomePod is programmed to work best in a natural home setting. Again, we don't know because they don't really tell us. They are testing Apple's truly smart speaker -- meaning it actually uses technology to create a sound stage -- against "dumb" smart speakers which are tuned manually.
Perception of sound is very subjective anyway. I take all reviews with a grain of salt. I love the sound quality of the HomePod. It sounds amazing to my ears. Tried others, none sounded as good. Pretty basic. Buy what makes you happy
