I just went to my local Apple Store (only 2 1/2 miles away from my home) and took an unscientific, technical-enough-for-me listen. They sound fantastic to me, even though I strongly believe $349 is way too high a price.
That said, Consumer Reports lost favor with me when I bought a set of Michelin Defenders, supposedly the best passenger car tires money can buy on the planet. CR ranked them #1 overall, I paid $850 for the set, installed, in the Fall of 2015. They were rated at 90K miles and lasted less than 34K miles (all tread worn to the wear bars, and I have a very good car with no alignment issues). CR still says they are the best, even though Michelin themselves dropped their own mileage rating on Defenders down to 80K miles, and online tire forums have (in my observation) since blown up with massive numbers of complaints about Michelin's quality plummeting.
So yeah, count me as one of those who says CR doesn't know what it's talking about. I just don't trust them anymore.