The 3 points here that tarnish Apple's image as a champion of privacy:
1) Not clearly inform customers (remember the battery fiasco, do we have a pattern here?);
2) Outsource the listening for the record analysis (demonstrates Apple's breach of trust for its own defined terms of service);
3) Not offering a simple way to erase data (makes it seem like Apple didn't want customers to know that they have similar initiatives to Google and Amazon for data analysis, even though the company's top-level management makes a point of publicly stating that Apple doesn't do that and that Apple's approach is always to do data analysis on client devices, never in the cloud).