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"Apple argued that the original order was "extraordinary" and forced it to "give away free access" to Apple products and services, including intellectual property. Apple said that it should be able to collect commission on external purchase links and control the way those links look, both of which are currently prohibited. Apple claimed that keeping the ‌App Store‌ rules as is will cost it "hundreds of millions to billions" of dollars annually."

Give away free access? It's a computer. The primary personal computer most people use on a daily basis. Access to them has always been free (even from Apple) until Apple decided for it not to be and acted like it was somehow normal and expected.

Even on the iPhone, they have always "given away free access" to food, delivery, shopping, ride-share apps, etc. If McDonald's can let me pay with a credit card in the app without giving Apple a commission, why not Spotify or a game app? They say because one if physical and one is digital, but then never explain why that matters besides that's what they decided.

Maybe they can complain that they shouldn't have to distrubute the apps for free through the App Store servers. Fine, then charge them the actual cost Apple incurs per download (like per megabyte) if they use Apple's servers or let them use their own servers or pay external servers to distribute, kinda like they've always done with podcasts.

I'm sure Apple doesn't like the government telling them what to do for a change, but that's how it works when you get too big and act greedily. Just call the 90s and ask Microsoft.
 
Then Nintendo, Sony, Microsoft, and everyone else with an online store needs to get rid of their fees or offer third party payment options too, right?
It's about consistency which Apple doesn't practice. I'll be more inclined to be sympathetic with Apple if they treated developers correctly and we're consistent with how they ran the fees. But big or small it's all a 99$ fee. McDonald's and Uber get a pass for some oddball reason I can't understand. No fees. But Spotify gets a big FU? How does that make sense other than Apple just saying "because we say so."
 
Inconsistency is Apple's downfall. But. If everything stays as it is now with the changes guess what? Majority of ppl will still use the iAP. It's not gonna change a thing, it might even net them some more money.

Tim Sweeney himself has said that purchases within Fortnite, which includes both a link to Epic and Apple's IAP system, are currently 60/40, in favor of Apple's IAP, although trending toward 50/50. Because you're right, some people will take the choice, some people will prefer what they know, an opportunity either side should have in a functional marketplace.

Why would I want to type in my credit card again and again and again and again?

So don't, if it matters to you that much. You have that choice to not do business with a developer that doesn't support IAPs as much as I long ago chose to make zero unnecessary purchases through the App Store because I don't want to support Apple taking a share of purchases that I believe it doesn't deserve.
 
Then Nintendo, Sony, Microsoft, and everyone else with an online store needs to get rid of their fees or offer third party payment options too, right?
Perhaps they should. Somehow, people kick up a fuss over Apple keeping 30% of revenue from developers but stay oddly silent when it comes to other platforms doing the exact same thing.

If Apple’s walls are to come down, then I say - let’s tear it all down
 
Amazon, Starbucks, Walmart, McDonald's, Uber, Netflix, et al all put their apps on Apple's App Store and use Apple's infrastructure for $99/yr. No complaints from Apple.
I guess they are paying 299usd/y.

 
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That is for Apple Pay purchases, not App Store purchases. Two entirely different things. Apple takes a cut of every Apple Pay purchase as well, but it's a fraction of a penny. Which, I'll note, is one of the reasons why more states are now allowing businesses to pass along CC and CC purchase clearing house fees direct to the consumer and discount purchases made with cash or other non-credit methods.
Right, and the card processors that work with these third-party stores all take Apple Pay.

For example, Stripe published a document on how to integrate their APIs to take advantage of Apple Pay for external payments. With that comes the benefit of preauth tokens being stored in Wallet and shipping notifications in Wallet (applicable to selling merchandise but it’s just an example of the available integrations).
 
But that would be due to a law, not due to market dynamics. That's the problem.

One could argue that the law affecting Apple in this way is a result of it's behavior in relation to market dynamics. Organizations who engage in business with the public are not able to arbitrarily set any and all rules or restrictions they want without oversight.
 
But that would be due to a law, not due to market dynamics. That's the problem.
The market dynamics are: Apple made a mess of the sweetheart deal they had. And people like the good dudes on ATP have complained about it for over a decade. Apple could have got in front of ALL OF this both domestically and abroad. But their selfishness tripped them up. Apple has themselves and only themselves to blame. Well. oK. Their lawyers too, because Sweeney was playing chess while they played checkers. He just downright out- manouvered them because he lost the first trial but banked on the fact they would be malicious with their compliance. Love or hate him, that was stroke of genius on his part.
 
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