You're free to lump me into the blind fanboy category, but that doesn't make it true. And I'm not trying to make choices for anyone. This was the choice Apple made, and the app distribution system they designed for their mobile devices. This isn't a desktop platform or the Mac App Store we're talking about here. If I felt limited by the current setup and selection of apps in iOS, I wouldn't still be using iPhones and iPads.
I've used Google Play and Android devices and found their selection of (and the ability to find) high quality applications that catered to my needs and interests (design, photography, music, etc.) to be far more limited. And you know what else was limiting? That Google Play would force me to grant developers of even the dumbest apps permissions to access to my microphone, camera, email, and phone contacts before I even downloaded it! Since you're the one who mentioned Big Brother - what do you call that?