How do you not see the major difference: Microsoft software is on 95% of computers worldwide.How is that different from 2000 with Microsoft Office monopoly? If you don like it don't buy and use it in your company? Well, have fun when every document you got was a Microsoft Office document, ... Actually the problem still exist today, and you tell us to "just buy something else"?
There are many reasons why someone ends up with an iDevice, be it some software, some workflow, whatever. And after paying good loads of $$$ they can not even use it like it is their own.
Apple's iOS software is on what, at most 20% of phones worldwide?
Microsoft had a monopoly and misused their power.
Apple does not have a monopoly. Yes, the have a series of very popular phones, but their overall worldwide market share is not even 40% of the global market. Something which the Android crows have cawed now for years.