There's no reason why the Apple AppStore would be watered down. Apple can keep the same as is today.
Say Apple do indeed decide to allow the installation of Apps procured away from the App Store.
Who will handle the vetting process and the security?
Apple would also have to modify iOS to allow for this. Say they are crazy and allow it, what's in it for them?
Make their users happi----er? What would make the users happier? Lower prices or installing apps Apple won't allow. Let's brake that up: developers and the apps market strategy have moved away from the pay once and use. Everything is free with in-apps purchases, subscription or just plain free.
As soon as anyone can set-up shop, now developers don't have to deal with the approval process (which is there for a reason) or pay a cut to Apple for their platform/ distribution/ access to the clientele but they have to bear the burden of building, running and maintaining their own store if they don't want to use a 3rd party.
The problem is that developers are not in the distribution and security business. How many do actually want this?
And what happens to the end-user experience once there are dozens of App Stores to choose from?
Why add that layer of complexity and degrade the quality of the experience?
Who will people call when they have issues with their device?
Apple will say, not our app or store. Developers will say call Apple, my App is fine, I don't make iOS. The 3rd party App Store will say, hey we are just renting/ selling space to developers.
Why would anyone want that clustermess?
How can you quantify the damage inflicted to the Apple brand and the impact on sales then?
Who will shoulder that? The scum lawyers who just wanted to get paid by bringing this forth?
This is a complete waste.
People who think this means freedom of choice have very low standards and expectations of quality if they can't see the quality of the work Apple has done to create what exists today and which others have copied.
What I don't understand is why people buy into the offering and then criticize it?
Ignorance? In 2017 how can you not now what you are getting into when you buy an iPhone?
And don't you know you can return it for a full refund if you didn't, did find out and disagreed?
If you were Apple, how would you feel if this were happening to what YOU have built?????
How many business owners in the room? Raise your hand!
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I have. Or tried to. Of all the licensing agreements I have read, Apple's comes out at pretty much the top of legalese incomprehensibility.
Keep at it. You read anything complicated/ different from what you have been doing day in and day out for 3 decades, it will seem incomprehensible.
Have you ever looked at biochemistry, mechanical engineering, quantum physics, math, a $1B M&A transaction deal draft contract? etc. etc.
It's Apple's creation/ experience. They have the right to protect it from people wanting to take a shortcut and borrow the user-base they have done nothing themselves to build.