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Apple sets the price?
If I do a search for prices of 1 year old EA Xbox game, I'm going to get various prices. Why is that? Hint: those stores might have bought those games from EA for a certain amount but the stores set the price.
If a book is for sale at Amazon at half price, why is that? Hint: Amazon buys those books for a certain amount and decides to sell it for less as a loss leader.
If Steam was allowed to sell iOS apps, do you think they would take more or less than a 30 ℅ cut for doing the hosting, credit card billing, etc? Doesn't matter if it's more or less, it will be different from 30℅ and will end up having a different price than the Apple store for the end user. In this hypothetical situation, was it the developer or Steam that made the price different?
Is Apple acting as a mall owner, taking a cut and letting companies sell their iOS apps in Apple's mall? Mall owner doesn't set the prices of goods in the mall. Mall owner doesn't deal directly with customers.
Or
Is Apple a store owner, setting the price, dealing directly with the users?
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Apple had argued that users did not have standing to sue it because they purchased apps from developers, with
Apple simply renting out space to those developers. Developers pay a cut of their revenues to Apple in exchange for the right to sell in the App Store.
A lower court sided with Apple, but Judge William A. Fletche
r ruled that iPhone users purchase apps directly from Apple, which gives iPhone users the right to bring a legal challenge against Apple."