Oh god. He's showing videos of other smartphones dropping bars. This is like seeing someone get up at an audition for Les Mis and singing Bad Romance acapella. BAD DECISION.
Seriously, people dont hold the phone with their thumb all the way up there. The problem with the iPhone is when you hold it normally not thumb up your ass.
Now we're not perfect. We made it very visible with a little help from our friends on websites. We put this little line here... 'here's where you touch it everybody!'" THat was actually pretty funny.