I don't know if Apple really gets it concerning games. As is their wont since the intro of Apple Silicon, they tout the power efficiency of the M-series chips.
But gamers, and specifically high end gamers, don't care about that, as much as Apple would like to think. For gamers, performance is king. If that means more power consumption, then so be it. For many gamers, high heat PCs are a badge of honor; the more heat, the better. Throwing a lot of power at a GPU is a way to increase performance, and hard core gamers gladly pay the price for that, if it's offered to them. It's not clear that the M-series Macs will offer a high heat/high performance option that many gamers want.
I acknowledge that not every gamer wants or needs a water cooled tower that does a million FPS.