Uh... read any website with reader comments about this whole fiasco and you will see that people overwhelmingly side with Apple on this.
Well then that must mean they are right! After all mob rules right?
Even if the "finder" did call Apple it is not enough:.
In your opinion. Who are you to say what "enough" is? Apple KNEW they were missing the phone and still blew him off when he called in. And now they are making a giant drama out of it in order to show "who is boss". It could have ended so much sooner if some common sense was exhibited like say putting out a notice to the call center agents to route calls about found devices to Corporate Care etc.