What mess? Selling in one day more watches than all other makers combined in nearly a year? Best thing they could do is lay low and work on their own ****** products.
I think when we step back from our fandom and look at the landscape we can see that, yes, it is going to be a good product as are all of Apple's other products.
The reasonable person though would also look at the "culture" of releases and understand that the excitement of a launch day is better when it's real and not virtual. Whether some wish to admit it or not, Apple has done a disservice to a portion of the culture that got them here.