Too long of a thread to read all of this, but MCX is a chain based consortium. To join up, you had to promise to exclude all other mobile payment models OTHER than MCX. The premise was that mobile was the next tier in credit card payments, and the retailers who made the consortium were trying to build a defense against rising credit card fees and governance that was built on their backs while making the banks and credit card companies richer. So they were actually trying to fight for lower rates (or perhaps higher profits for themselves, depending on how you look at this).
Their response is a predicted plan of MCX. They are trying to hold the line. Interesting to see if they can do so for long...I'm betting they blink hard and fast once they realize that they are losing business to others.
Retailers need to understand that they are all commodities now. There is nothing on shelf at RiteAid or CVS I can't get elsewhere, unless I'm on a fixed income with limited transportation and that's the only store I can walk to/shop at. But that's not an Apple customer anyways since they aim for a higher/younger demographic.
Their response is a predicted plan of MCX. They are trying to hold the line. Interesting to see if they can do so for long...I'm betting they blink hard and fast once they realize that they are losing business to others.
Retailers need to understand that they are all commodities now. There is nothing on shelf at RiteAid or CVS I can't get elsewhere, unless I'm on a fixed income with limited transportation and that's the only store I can walk to/shop at. But that's not an Apple customer anyways since they aim for a higher/younger demographic.