So is it just because we’ve all become accustom to watches being round so that’s what we aesthetically prefer i.e. that’s how a “Watch” is supposed to look? I hadn’t worn a watch for years. I never even think about the fact my Apple Watch isn’t round. I just like that it’s small enough that it doesn’t look ridiculous on my tiny wrists. My fear is a round watch will mean a bigger watch which might be fine for men but not women with tiny wrists.
Yeah, square just makes more sense for any kind of digital screen. I don't understand the desire to try and make the thing look like a mechanical watch, and digital watches have always been primarily square. It makes about as much sense as a round iPad...or maybe triangle:
