I tried these in the Apple store the other day when picking up my M1 iPP, and I thought they sounded great, but I agree with many others that these are not worth over $400, compared to the Sonys and Boses of the world. Sure, you do get some more bells and whistles of the H1 chip and spatial audio and the integration with the ecosystem, but unless you use these all the time and get the max utility out of them, for majority of the people, it's just not a feasible purchase. If you want to be in the ecosystem with most of the features, Airpods Pro are maybe 80% as good, with a way more attractive price.I thought the same. Until I tried them. But people going to hate. That’s fine.