Re-read my message. I accounted for that.
Apple's a very different company now. In the last 2008 recession, Apple's revenue was $32B vs close to $400B(!) now. That was pre-iPhone, pre-iPad, pre-M1, pre-Walmart/Target/BestBuy/Amazon. Apple reported blended gross margin of 42% in the earnings call last week.
Everything else you said about degrading the brand and imploding retail channels is mostly true. That said, Apple walked into this quarter with billions in excess inventory. It's a very unusual situation th
Clearing it through TigerDirect in 12 hours was probably the last painful option now. Every other retailer would understand that today.
Wait... Apple had excess inventory? Wasn't it news that Apple was struggling to cope with providing supply because of China's hard COVID lockdown?