This is entertaining to see unfold what happened on TD side.
I can tell you some insights from my previous decades working in the supply chain that involved Apple, and Best Buy (and other major Apple retailers);
The cost that Apple’s largest retail partners get direct from Apple or through distribution channels are closer to the Apple Edu pricing consumers get. Maybe a couple percent less. Seriously, that slim margins. So even when they price match edu pricing at times, they make next to nothing on hardware. Margins are slightly more on accessories and services but not that much more. There are some performance related rebates if they hit certain purchase volumes on a quarterly basis but thats rarely reflected ahead of time in sell price and its only low single digit rebate % anyways. MDF $ may be passed through for certain initiatives but those usually fund other stuff and are also a small %. Retailers opportunity for more significant sales are on older gen stock. Apple usually drops costs on old with new version release, and retailers will scramble to buy up all existing old stock to have for all the annual shopping events (BF/BW etc.) but even those are slim margins and nothing close to this sale.
In addition, Apple, like most brands, are very firm on their MAP. As they want to protect their own stores and also retail partners. The sr management of every Apple seller is escalating this with Apple, even on the weekend. The price policing culture amongst the major retailers is real and crazy at times. I was a middle man in many of those call outs throughout my years. I would not be surprised that Apple legal team is already involved in this.
Although no one outside of Apple really knows Apples true cost of goods sold, my best speculation is its nothing close to 48% for main hardware. My guess is in the 30’s but only very sr management would truly know or see. The Apple account managers that sell to retail or disty would most likely see and work from a much higher cost. This is common throughout industries.
Lastly, the old TigerDirect had a very checkered relationship with Apple and other major brands because of their tactics. There is no way Apple would sanction this or even partner with the old or new TD to clear surplus. They dont operate this way. It degrades the brand and implodes the retail channel.
Even throughout the two or three recessions over the past 25 years, Apple didnt do sales like this. So this is 100% a rogue mistake, scam, hack, phish or marketing ploy by whomever TD is today. Im curious to see how this unravels. Feel bad for the frontline employees at retailers that price matched in error. Im guessing a hand slap is coming. As thats a major loss to the retailer!
One more add, on the tiny chance that stock and price is legit, TD could have procured the inventory from a liquidation channel of some sort (like an auction or some other business liquidating these assets due to financial distress) But even if that was the case, Apple would not sponsor this and will do everything they can to protect the regular channel. Plus, why would TD leave money on the table and discount so deep on so many sku’s when they could make more money with similar viral response at even half the discount? This theory is not logical to me.