Deals Spotlight: AT&T Discounts 32GB Apple TV 4K to New Low of $90 (Regular $179) [Update: Sold Out]

[MacRumors]

AT&T today introduced a new deal on the 32GB Apple TV 4K streaming box, now priced at $90, down from a regular price of $179 at Apple and other major resellers ($89 off). This is the lowest that we've tracked for a new model of the Apple TV 4K, and is well timed because today is also the launch day of Apple's new streaming service Apple TV+.

Note: MacRumors is an affiliate partner with AT&T. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

You can get the deal by visiting AT&T's website, adding the Apple TV 4K to your cart, and checking out before the offer expires. AT&T noted that customers will have a 14-day return policy on the device, and purchases are limited to four per customer. With standard shipping, the Apple TV 4K should arrive between November 6 and November 8.

Since September 10, Apple has also been bundling one year of Apple TV+ with any purchase of an iPhone, iPad, Apple TV, iPod touch, or Mac. This means that if you take advantage of AT&T's offer today, you'll also be getting one year of Apple TV+ at no extra cost. Our Apple TV+ guide has more information on the service and its shows.

Check out our full Deals Roundup for a more detailed look at all of the newest Apple-related sales and bargains happening this week.

Update 10:07 a.m. PDT: The 32GB Apple TV 4K has sold out and is now out of stock on AT&T's website.

Update 10:24 a.m. PST November 5: AT&T has unfortunately canceled many of these orders, stating "this item flew off our shelves and isn't available anymore." We've reached out to AT&T for any additional information, but have yet to hear back.

Update 11:11 a.m. PST November 6: AT&T tells us that the Apple TV offer "sold quickly, much quicker than we expected," and that the carrier won't be restocking the offer as it was a "while supplies last" deal.

Article Link: Deals Spotlight: AT&T Discounts 32GB Apple TV 4K to New Low of $90 (Regular $179) [Update: Sold Out]

 

[Ghost31]

Opinion: Apple needs their own cheapo streaming stick like the fire stick

 

[Twinsbb17]

Heckuva deal. Even if Apple updates their 4K box in the near future, this device is pretty solid. Throw in the free year of AppleTV+ and I don't see a downside at $90.

 

[M.PaulCezanne]

I hope this hints at a hardware refresh, but I fear that’s just wishful thinking.

 

[deeddawg]

Not bad. Effectively $30 for the ATV4K box if you're not making any other qualifying purchases and would otherwise subscribe to ATV+ @ $5/mo.

Already have three ATV4K boxes thanks to AT&T giving them away with DirecTVNow last year and could use a fourth one.

 

[az431]

Opinion: Apple needs their own cheapo streaming stick like the fire stick

Amazon discounts the fire stick because otherwise they wouldn't sell any and because it makes money robbing people of their privacy. It is not a subsidy to people who are cheap or can't afford it.
[automerge]1572610467[/automerge]

I hope this hints at a hardware refresh, but I fear that’s just wishful thinking.

AT&T just increased prices and is bleeding subscribers. Has nothing to do with a hardware refresh.

 

[demodave]

I hope this hints at a hardware refresh, but I fear that’s just wishful thinking.

Yeah, we can hope. Timing is good, despite AZ341's observations. Christmas is coming ....

 

[KPOM]

This isn’t letting me select a delivery method at checkout.

 

[DogHouseDub]

Done and done. Can always use another Apple TV

 

[pbush25]

I hope this hints at a hardware refresh, but I fear that’s just wishful thinking.

happy to eat crow, but I feel like this almost guarantees that? How often do we see Apple let authorized resellers run such a promotion on their hardware? Very infrequently, especially such a deep discount.

 

[JosephAW]

No longer interested in Apple TV hardware since I can no longer airplay from my iPhone to Apple TV device. Now it tries to hand off to the Apple TV but we have no internet, just intranet. Have to watch on large tv screen using hdmi cable plugged into iPhone.

 

[gim]

Amazon discounts the fire stick because otherwise they wouldn't sell any and because it makes money robbing people of their privacy. It is not a subsidy to people who are cheap or can't afford it.

Laughable.
But good job finding more reasons to justify the existence of Apple‘s overpriced garbage products!

 

[im2fast4u]

Att’s site is all jacked up. It kicks me out at the last step of checkout. Tried it several times and gave up

 

[boshii]

AT&T just increased prices and is bleeding subscribers. Has nothing to do with a hardware refresh.

Has nothing to do with bleeding subscribers as the deal does not require you to subscribe to anything.

 

[urtules]

I wish there's a deal like this in 🇬🇧.

 

[rmoliv]

I hope this hints at a hardware refresh, but I fear that’s just wishful thinking.

Yes but how does that hint at a hardware refresh? I think they’re just profiting from the TV+ launching to sell more units.

 

[imlynxy]

It is a good sign that Apple Box 5 is coming. Or may be that Att sells DirecTV?

 

[carlos916]

Took a while to place my order, definitely wasn’t going though on my iphone.. pulled out the mac and order went though 😬

 

[upandown]

Can’t check out.

Edit:it worked on the iPad. it must need a desktop browser.

 

[bbednarz]

Laughable.
But good job finding more reasons to justify the existence of Apple‘s overpriced garbage products!

While I don't agree with the person you responded to what on earth makes the Apple TV a garbage product?

 

[LarryNyquil]

Nice, just the excuse I needed to pick one of these up.

 

[agsystems]

Att’s site is all jacked up. It kicks me out at the last step of checkout. Tried it several times and gave up

had the problem - if you are using Chrome - I had to incognito mode to bypass all my plug-ins but it does work
[automerge]1572614772[/automerge]

Nice, just the excuse I needed to pick one of these up.

hurry up I doubt they have at lot at this price

 

[Remy149]

Apple TV is far from a garbage product

 

[fribhey]

I hope this hints at a hardware refresh, but I fear that’s just wishful thinking.

I think it hints to the fact that at&t had a ton of inventory to unload. direct tv now ran a few promotions offering a free Apple TV if you signed up for 3 months of the service, I'm guessing they anticipated a lot more sign ups than they got and these are the left over apple tvs.

 

[jent]

I hope this hints at a hardware refresh, but I fear that’s just wishful thinking.

Here's to hoping!

No longer interested in Apple TV hardware since I can no longer airplay from my iPhone to Apple TV device. Now it tries to hand off to the Apple TV but we have no internet, just intranet. Have to watch on large tv screen using hdmi cable plugged into iPhone.

AirPlay doesn't work without internet? Based on the system requirements I assume it still would work. I assume you need to have Bluetooth and wifi enabled but not necessarily connected to the internet. Kind of like how you can send photos from one iPhone to another via AirPlay even when vacationing with no service in airplane mode.