If they don't redesign and try to charge $650 for an iPhone SS without the subsidies their sales will be very weak. I'm not upgrading my 6 without an major update.
Exactly. The 5S was great because of Touch ID. The 6 was great because of the screen size.
The 6S is not a useful device to buy, in my opinion.
3D Touch is not relevant, Live Photos is simply a software feature, etc.
If the iPhone 7 design is like the rumours tell us and Apple will force True Tone on us, I'm certainly not interested.
Multitasking on the phone is not really useful to me and iOS needs a conceptual redesign, not a UI change.
I will most likely even skip the 7 and I do know a lot of people that switched for the Galaxy S7.
Most people I know need Contacts, Photos, Facebook and WhatsApp.
It might look like iOS is important because this is a Mac / Apple forum.
I believe that most people don't really care and go with the most attractive offer, which includes pricing.
I can test iOS 10 on the latest hardware because of my job, which makes it even easier for me NOT to buy the latest and greatest. From my point of view, declining sales will be happening.
Just look at rose gold, the MacBook and the watch bands, etc.
Apple tries really hard to sell you minor improvements to keep the sales up.
The same goes for the iPad Pro 9,7".
The bias here might be that it's a useful upgrade, most of the people I know own cheap Android based tablets that are lying around at home with empty batteries.
Apple is not doing everything right, wee are just focusing an Apple.
Most people really don't.