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In the case of Dell, it'll be:

Pro - made of the first pickings from the Shenzhen scrap yard they get their parts from.

Pro Max - made of the above but filtered for larger bits of scrap.
 
What would happen if Apple licensed its older designs to a manufacturer like Dell for resale?

Steve Jobs would literally roll over in his grave.

No reason to do this anyway. As we can see they copy whatever they want. Not sure anyone can or wants to follow Apple as far down the integration rabbit hole as Apple goes.
 
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Makes total sense to me. They will sell more computers this way. It's a lot easier to send your boomer parent to BestBuy to "pick up a Dell Laptop" instead of a "Dell XPS 13". Are they raiding some of Apples marketing capital? Sure, but that's business
Easier for who? The “boomer parents” I know are very familiar with the Dell XPS and Inspiron lines.
 
funny, but I don't care. They can do what they want. I don't think consumers buy Dell because they love it, they buy it because they need a pc. Cheap pc preferably. I don't think the name matters, but if it works, then why not? :)
 
Apple: okay, so they think consumers like easy names huh……..

(Thinks for second)

Apple: APPLE LAWYER TEAMS ASSEMBLE!!!!!!!!! 🧑‍💼👩‍💼👨🏼‍💼

[seriously, Dell is getting sued by Apple for this. Apple trademarked the naming concept, this is not going to end well for Dell]
If Samsung wasn't sued for the Samsung Watch Ultra, Dell has nothing to worry about.
 
Over forty years (Founded by Michael Dell in 1984) to reach this conclusion:
"Customers really prefer names that are easy to remember and easy to pronounce," Chief Operating Officer Jeff Clarke responded to reporters. Buyers shouldn't have to spend time "figuring out our nomenclature, which at times has been a bit confusing," he said.
Over forty years (founded by Michael Dell in 1984) to reach this conclusion!

While the entire pharmaceutical industry seems hell-bent on inventing the most complicated names, difficult to pronounce - especially when multilingual issues are taken into account, difficult to spell, and about 95% lacking any obvious meaning.

(I offer dapagliflozin - possibly branded Forxiga - as an example. As well as the many ways they repeatedly use the same brand name for very different products.)

I point this out because of the irony that if you get a computer name wrong, it has little consequence. Maybe takes slightly longer to identify something. But get a medicine name wrong and you can suffer severely.
 
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As for Cook and product names, the name "iPhone Pro" shows how clueless he is. Jobs made a presentation on Apple product names, clearly saying that devices with "i" in the name are consumer devices, and devices with "Pro" in the name are professional devices. In other words, an Apple product should never have both "i" and "Pro" in the name because it would be a contradiction. Apparently, Clueless Cook doesn't understand.
And an Apple Watch is neither consumer nor professional?

I Watch with interest.
 
I hope they didn't pay a consultancy for this because this is just a rehash of car naming schemes: good, better, best models, each with good, better, best trim levels.

The difficulty comes when putting together the model and trim. How will the average punter know whether Dell Pro Premium is better/worse than Dell Pro Max Plus. Or Dell Premium vs Dell Pro???

It does make it simpler. Now let’s get Intel, AMD and Nvidia simplify their naming schemes as well.
Funny you should mention that, because AMD have updated their GPU naming to match nVidia with the 9000 series. AMD will now use 90X0 rather than 9X00 to make it clearer which nVidia cards they are targeting.
 
Reminds me of when the writers in Elf had a plan to hire a better writer. But just not pay this one.
 
Makes total sense to me. They will sell more computers this way. It's a lot easier to send your boomer parent to BestBuy to "pick up a Dell Laptop" instead of a "Dell XPS 13". Are they raiding some of Apples marketing capital? Sure, but that's business
I didn't expect someone talking sense here. It's a simple way to establish heirachy for increasingly Apple-conditioned people who don't know what they're buying. It also goes for corporate buyers who're also getting younger and probably dumber as they get ever more abstracted from tech.
 
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Pro Max sounds dumb when Apple uses it. It sounds completely ridiculous when someone else copies it.
Right? Won't be long until Lenovo follows suit. Their current models are:

Yoga
IdeaPad
ThinkPad
ThinkBook
LOQ

You can't tell you which line caters to what. Its only a matter of time until car trim levels will be the same.

I prefer Western Digital's approach of colors to define each models target use.
 
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Over forty years (Founded by Michael Dell in 1984) to reach this conclusion:

Over forty years (founded by Michael Dell in 1984) to reach this conclusion!

While the entire pharmaceutical industry seems hell-bent on inventing the most complicated names, difficult to pronounce - especially when multilingual issues are taken into account, difficult to spell, and about 95% lacking any obvious meaning.

(I offer dapagliflozin - possibly branded Forxiga - as an example. As well as the many ways they repeatedly use the same brand name for very different products.)

I point this out because of the irony that if you get a computer name wrong, it has little consequence. Maybe takes slightly longer to identify something. But get a medicine name wrong and you can suffer severely.
I’m convinced that Sony would be a lot more competitive in the computer space if they simplified their names. Some of their names are crazy.

Somehow, they’ve gotten away with it with headphones and had success with those. But Sony WH-1000XM5, that’s absurd.
 
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Name copying aside, I'm sad that Dell has downgraded the screen specs on a lot of these laptops. My old XPS at work has a screen that competes with my MacBook Air (bright and crisp, easy to look at) even if the internals can't compete. However, now it looks like - from the Dell site - that a lot of these new computers are only 300-400 nits of brightness. That seems like a step backward, if you compare to the XPS and Precision laptops from last year.
 
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Now you watch, since another company has chosen to use “Pro Max” we’ll get an “iPhone 17 Extreme” next year instead.
 
It was bad enough when Apple did it, now others are copying them? 🤦🏼‍♂️
 
It's a lot easier to send your boomer parent to BestBuy to "pick up a Dell Laptop" instead of a "Dell XPS 13".
It’s even easier to tell them to go pick up an iPad. Just… the iPad.
Bonus, they probably know how to use it better than the laptop.
 
Apple: okay, so they think consumers like easy names huh……..

(Thinks for second)

Apple: APPLE LAWYER TEAMS ASSEMBLE!!!!!!!!! 🧑‍💼👩‍💼👨🏼‍💼

[seriously, Dell is getting sued by Apple for this. Apple trademarked the naming concept, this is not going to end well for Dell]
Complete nonsense, Apple did not trademark the naming concept.
As far as I know, Apple doesn’t even technically have the trademark for the word “iPhone”, they license it from someone else who used it first.
Same reason the name of the “iTV” had to be changed before it was publicly released as the Apple TV.
 
Just like Tim Cook, Michael Dell is not a visionary. In 1997, when Dell was asked what he would do with Apple if he were in Steve Jobs's shoes, Dell replied, "What would I do? I'd shut it down and give the money back to theshareholders."

As for Cook and product names, the name "iPhone Pro" shows how clueless he is. Jobs made a presentation on Apple product names, clearly saying that devices with "i" in the name are consumer devices, and devices with "Pro" in the name are professional devices. In other words, an Apple product should never have both "i" and "Pro" in the name because it would be a contradiction. Apparently, Clueless Cook doesn't understand.
If you’re going to quote Jobs, at least get it correct.
“i” was for consumer devices, “Power” was for professional devices. Not “Pro”.
And as he said a short eight years later at Mac world 2006, after they first announced the initial Apple computers powered by Intel, “We’re kinda done with Power”.
Seriously people, go on and on about how great Steve Jobs was and can’t even get things he said correct.
Also, Steve used his choice of bizarre marketing terms as well. iPod nano? Final cut express? iPod hi-fi?
Or how about this product name…
“Power Macintosh G4 Cube”.
Literally four separate individual words, one of which is just a letter and a number, with very little acknowledgment of what the product actually is.
 
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