The Idea vs Think has been pretty clear and consistent branding for a long time now. The Think series has always been Lenovo’s work line, and the Idea series has always been consumer. Yoga is a dumb name, but I get why they went with it. Legion/LOQ are their gaming brands.
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Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
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Not happy with the new naming scheme. Will not in any way make it easier for consumers. Very confusing especially because each tier has base/plus/premium. Old naming scheme was definitely better.
you are assuming Tim names these products....
there would be a whole marketing team who weigh up naming of products and research on how it sits with buyers.
this is just another cheap shot at Apple CEO.
a Cheapshot Pro Max if you like...
I was on the front facing Dell website here in Canada, it was pretty bad. At least will Apple, the laptops are MacBook Air or MacBook Pro and then size/config choices.
At the end of the day it's Tim's call to go with what marketing comes up with or tell them to go back an and come up with something better. Apple's current naming scheme is atrocious. Pro is better than consumer. That's easy, but Max(imum) is the highest level you can achieve in whatever it is you are describing. Ultra is stupid. It has an identical meaning. You can't be better than "maximum."
Reminds me of something...
Apple 1995
Performa 580CD
Performa 588CD
Macintosh LC 580
Performa 5200CD
Performa 5210CD
Performa 5215CD
Performa 5220CD
Power Macintosh 5200 LC
Performa 6200
Performa 6205CD
Performa 6210CD
Performa 6214CD
Performa 6216CD
Performa 6218CD
Performa 6220CD
Performa 6230CD
PowerBook 550c
Power Macintosh 6200
Power Macintosh 7200
Power Macintosh 7500
Power Macintosh 8500
Power Macintosh 9500
Performa 5300CD
Performa 5320CD
PowerBook 190
PowerBook 190cs
PowerBook 5300
PowerBook 5300c
PowerBook 5300ce
PowerBook 5300cs
PowerBook Duo 2300c
Power Macintosh 5300 LC
Performa 6260CD
Performa 6290CD
Performa 6300CD
Performa 6310CD
Max is the best single chip option.
Ultra, a term that sounds 'over the top,' is based on pairing 2 Max chips together, an option that costs a lot of extra money with performance gains that, IIRC, tend to be marginal except for a subset of tasks that some professionals engage in, where the added power really comes into play.
To me at least, there is a kind of logic to it.
It's funny to me when these sorts of articles pop up
Do folks realize all the things Apple has copied from others over the years?
It's so pointless to even make note of this stuff
It's natural for companies to copy others -- in all industries
Do folks realize all the things Apple has copied from others over the years?
It's so pointless to even make note of this stuff
It's natural for companies to copy others -- in all industries
How will they know if it should be a Dell 15 laptop, a Dell 14 Plus laptop, a Dell 16 Premium laptop, a Dell Pro Rugged 15 Plus laptop or a Dell Pro Rugged 15 Premium laptop?
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Apple actually should do more copying. Windows file snapping and OLED screens would be fabulous steals.
+1 on all of that!
They don't even have to copy from others companies!
How about the MacBooks start copying from the iPad Pros?
When you explain it like that it makes a little bit more sense. Hopefully I can keep that analogy in my head when it comes time to purchase new hardware. 😉
They don't do it enough.
I saw an old communication Bill Gates sent to Steve Jobs way back in the days of floppy discs, advocating for Apple to use the same format for floppies that PCs were using, making the case for how widely used standards helped all concerned. Nope.
The old Apple mouse was this single button ugly thing. The PC world had nice, 2 button mice one could right click with and not have to hold a key down on the keyboard. Apple came out with the notorious 'hockey puck' mouse, derided for years. And did they learn? Well, the Magic Mouse was probably an improvement on that.
I wonder if at Apple HQ there's some secret largely unspoken norm that anyone trying to bring a 2-button Windows PC-style Apple-branded mouse to market will be fired or something?
In a world of fine 27" 4K displays at a range of price points from cheap to high end, surely Apple would optimize their Mac OS to take best advantage (without the scaling issues). Nope...5K and sticking with it, the 'cheap' option for this is the new $800 ASUS ProArt 5K 27", and Apple's sole external 27" 5K display is around $1,600 (+$400 if you want height adjustment, you don't get VESA mount holes if you get a stand) - granted with high build quality and lauded internal sound system and 'not so lauded' webcam with Center Stage, but still... Maybe they could copy a longer included warranty, too.
I also wish they'd copy having a user upgradable internal SSD slot for 3rd party SSDs, drastically cheaper than Apple's upgrade charges. While they're at it, how about 'copying' a mid-range tower desktop option with multiple internal drive bays on offer at a value price, not the nightmarish pricing of the MacPro?
Remember in the 27" iMac years when users kept wanting upgradable internal RAM and storage (like on many PCs), but Apple had the 'courage' to sacrifice internal upgradability to make them thinner (even though we mostly look at them from the front)? Upgradability - now there's something to copy!
Apple could've copied a lot more...and I wish they would've.
You can't compare the two. Dell has order of magnitude more models than Apple. It's easy to build easy navigation for three models.
That's interesting - the Latitude being considered 'Pro.' Been a long time since I had a Dell (desktop). PC World April 8, 2024: Dell XPS vs. Inspiron vs. Latitude laptops: Which should you buy? From the article:
"That’s a bit of an oversimplification, but in the purest terms the best use-case scenario breaks down as such: gaming for XPS, productivity for Latitude, and home and personal use for Inspiron laptops."
"For styles, the classic clamshell style is your only option if you choose an XPS laptop, but the other two brands give you more variety.
The Latitude lineup meets the varying needs of workers with three style options: a traditional clamshell, a 2-in-1 form factor, or tablet-like PC with a detachable keyboard. However, if you choose an Inspiron, a clamshell or 2-in-1 style is your only option."
"The lightest and most ultra-portable laptops are Dell’s Latitudes, which come in lightweight or ultralight varieties thanks to their aluminum or magnesium alloy chassis. These reduce the burden on mobile or hybrid workers."
"Apart from their low chassis weight, Dell’s Latitudes have comparably long battery lives when pitted against Dell XPS laptops. In fact, most will last longer than an eight-hour work day."
"Latitude laptops mark out their use case with software for business. They come with the enterprise version of Windows 11, Windows 11 Pro, and some have Dell Optimizer software that simplifies work life with features like Dell ExpressSign-In, ExpressConnect, and Intelligent Audio."
So in a nutshell, Latitudes are lighter weight, focus on longer battery life and tend to have software specifically aimed at business environments. That, then, is Dell's concept of 'Pro.'
On the Apple side of things, whether it's an iPhone, iPad or MacBook 'Pro' (or 'Pro' version of a processor line) the Pro version tends to have (or be) a more powerful processor, and sometimes with higher performance features (e.g.: Thunderbolt 5 with M4 Pro-based Macs).
I think the "Pro" means enterprise -- so corporate buyers I think. I could be wrong but I think that is what they mean. So it's three lines: personal/corporate/workstations.
Yes, I'm aware. I used to service them along with their line of servers. Regular people outside of you and me have no idea what that model hierarchy means or what they target. The Think line for example has/had E, L, T, P and X series.
Dells XPS, OptiPlex, Lattitude and Inspirion line up has been consistent enough over the decades that I have a general idea what each line is targeted for and more memorable vs letters.