SFVCyclone said:
Didn't he say its about software?
Yep - something in his keynote also came to mind for me, along the lines of
The heart of Apple is it's OS, not the chips on which it runs.
But of course he was probably talking about Apple hardware.
Still though - if Apple can still make $$$ from licensing its OS to Dell, in this day and age, why the hell not? Nothing is stopping Dell from adding a tiny hardware verification in the BIOS or elsewhere that will only allow OS X to be installed on its machines (not Compaqs, HPs, eMachines, or white boxes) that would be similar to the verification Apple would presumably put in its own Intel machines. Drivers shrmivers - if Apple needs them for Dell's (or HP's, or whoever's) hardware, they'll get written. And, Apple will do what it usually does and say,
we don't support anything that doesn't come with the machine or isn't sold through us (or in this example, Dell).
amac4me said:
I agree ... I think Steve Jobs will approach the OS differently this time around ... his previous decision helped make Microsoft what it is today. I don't think he'll make the same mistake twice.
There's a little more to it than that, but Steve's always been hard-headed, and the lesson he perhaps learned from getting tossed out of Apple the first time was perhaps to be a little more flexible.
I think you're right. Microsoft is the IBM of Apple's 1984 commercial - it's certainly a better target than what Apple was looking at 20 years ago. Windows is crap - I just spent 6 hours on a friend's XP computer this past weekend weeding out all kinds of viruses, spyware, malware and so forth. Why not go head-to-head? The way I see it, as long as Apple makes the cash and keeps it flowing, fine - then they can make all the iPods they want with their fat R&D department.
I don't buy the arguments that if OS X had greater distribution it would a) put Apple out of business, and b) be as overwhelmed with the types of systemic infections that afflict Windows PCs. Apple's not dumb - if OS X goes to the generic PC market, they'll make damn sure they make money. If OS X gets even 10% of the installed operating system base there will be more developer interest (and let me tell you, I work at a nonprofit that needs fundraising software and all of the decent vendors don't support OS X), and yes, there will be more folks vying to be the first to crack it with malware. But Windows and OS X are leagues apart in terms of what the base OS will let applications get away with - even on Intel chips (please remember it's not the chips that create viral infections, it's the OS). It's simply harder to break, period. Someone will eventually write something that cracks OS X, but it won't nearly be on the scale that current Windows PCs encounter/
Sorry to be a little ranty, but really, the sky's not falling. Apple's re-positioning themselves like all companies do - one great example of this is Hyundai: they make skis, cars, computer hardware and memory. It's about making the $$$, and that's what's going to keep Apple and OS X alive in the next 25 years, not hardware sales alone.
The "damn the world, we make better stuff" Apple we knew went out the window at WWDC when they actually made a solid business decision and announced it in plenty of time for developers and others to get on board. The experience of the end-user may not differ much from the PPC to Intel switch, but I think it represents a major shift in how Apple perceives itself as a company.