it's so uncool to be cool
let's not forget that Apple is and should always remain a 'cool' computer company. it's cool to own a Mac. is there one person reading this site that doesn't look at their mod iMac, stark G5 or sleek Powerbook and get a feeling of superiority when you see that snoozer of a Thinkpad or some chinsy plasticy Dell w/ a floppy drive crammed in the front of a boring box??
but go too far & you're no longer cool. cool/uncool is a fine line. there are tons of examples of this, i'm sure, but Skechers comes to mind. i remember when i bought my first pair in San Fran back when i was working for Apple. they were big & chunky and everyone thought they were so cool & interesting. 6 or 7 years later, you can go to Sears or someplace & pick up a pair. sure, now they have a much larger distribution channel, but they've lost the cool appeal. i wouldn't buy a pair now for that exact reason (call me a fashion snob, w/e).
i see the same thing happen to restaurants & clubs. when they're small & exclusive, they're cool and the hip crowd flocks to them. once they've gone mainstream, the cool clique moves elsewhere. does this same phenomenon happen w/ computers?? i don't know, but i have a feeling the answer is "yes". so i don't WANT a 40% marketshare for Apple. i don't WANT to see the Dell kid hocking OSX. Dell=boring & mainstream. steve has to know this.
anyone else have a take on this?
let's not forget that Apple is and should always remain a 'cool' computer company. it's cool to own a Mac. is there one person reading this site that doesn't look at their mod iMac, stark G5 or sleek Powerbook and get a feeling of superiority when you see that snoozer of a Thinkpad or some chinsy plasticy Dell w/ a floppy drive crammed in the front of a boring box??
but go too far & you're no longer cool. cool/uncool is a fine line. there are tons of examples of this, i'm sure, but Skechers comes to mind. i remember when i bought my first pair in San Fran back when i was working for Apple. they were big & chunky and everyone thought they were so cool & interesting. 6 or 7 years later, you can go to Sears or someplace & pick up a pair. sure, now they have a much larger distribution channel, but they've lost the cool appeal. i wouldn't buy a pair now for that exact reason (call me a fashion snob, w/e).
i see the same thing happen to restaurants & clubs. when they're small & exclusive, they're cool and the hip crowd flocks to them. once they've gone mainstream, the cool clique moves elsewhere. does this same phenomenon happen w/ computers?? i don't know, but i have a feeling the answer is "yes". so i don't WANT a 40% marketshare for Apple. i don't WANT to see the Dell kid hocking OSX. Dell=boring & mainstream. steve has to know this.
anyone else have a take on this?