It won't be called the iPhone 7 if it looks like an iPhone 6. It will be an iPhone 6 Something.
iPhone 6S SE?
EDIT: A lot of people beat me to this joke.
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Apple is a brilliant company.
They've got millions of worshippers convinced that they are the ones Apple builds phones for. Yet in a stroke of genius Apple has spent the last couple of years delivering very minor improvements in the identical 6 series body.
Before that they watched iPhone users squint into a tiny display when Android makers offered large spacious displays in a few sizes.
Now on the eve of iPhone 7, many indicators suggest it's more of the same for the third consecutive year. Apple laughs all the way to the bank.
Now that is genius marketing![]()
Yep. The Apple branding is incredibly strong, and they are taking huge advantage over it. What other company can get away with what Apple has gotten away? None that I can think of.