Given Jony Ive's comments about "no right or wrong way to hold it" and "don't have to change myself to fit the product" at 1:05 to 1:16 during the iPad video that Apple produced, I would have to say that his team clearly thinks that having the product fit the user is an important aspect.
Nobody would have been upset if at WWDC Steve said something like:
"Look at our cool new antenna that greatly improves signal strength, but there is a trade-off here. By putting the antenna on the exterior edge we get better overall signal, but it means that some users will need to avoid bridging the antennas. But we know everybody is different, so if you are not comfortable with that, Apple is throwing in something we call a 'bumper' with every iPhone-4. And again, because everybody is different.... BOOM.... it comes in 6 colors -- your choice: you can hold it with this beautiful stainless steel edge, but if that does not work for you, you have your choice of bumper to use with your iPhone. Either way you get to experience the overall greatly-improved antenna performance"
But that is 20/20 hindsight -- Apple needs to turn around the perception on this right away and sticking your head in the sand while sticking up your middle finger at users who are calling in with problems is not the way to maintain your reputation of "it just works" and "world class customer service".
I'm still "staying tuned" to hear what they will do. I do not own an iPhone-4, but I feel for the folks posting to this forum who do and are having this issue. I'm also jealous of you guys because I want one badly and I think I would just get a bumper for the thing and live with it because it is such an awesome device. But telling folks to "buy a bumper" does not seem right to me. People expect the best from Apple, and Apple promises the best, so they need to deliver something that is better at handling signal attenuation than other devices.
Nobody would have been upset if at WWDC Steve said something like:
"Look at our cool new antenna that greatly improves signal strength, but there is a trade-off here. By putting the antenna on the exterior edge we get better overall signal, but it means that some users will need to avoid bridging the antennas. But we know everybody is different, so if you are not comfortable with that, Apple is throwing in something we call a 'bumper' with every iPhone-4. And again, because everybody is different.... BOOM.... it comes in 6 colors -- your choice: you can hold it with this beautiful stainless steel edge, but if that does not work for you, you have your choice of bumper to use with your iPhone. Either way you get to experience the overall greatly-improved antenna performance"
But that is 20/20 hindsight -- Apple needs to turn around the perception on this right away and sticking your head in the sand while sticking up your middle finger at users who are calling in with problems is not the way to maintain your reputation of "it just works" and "world class customer service".
I'm still "staying tuned" to hear what they will do. I do not own an iPhone-4, but I feel for the folks posting to this forum who do and are having this issue. I'm also jealous of you guys because I want one badly and I think I would just get a bumper for the thing and live with it because it is such an awesome device. But telling folks to "buy a bumper" does not seem right to me. People expect the best from Apple, and Apple promises the best, so they need to deliver something that is better at handling signal attenuation than other devices.