Details on Upcoming Mac Ads?

[MontyZ]

Switching can be scary.

I found it to be an easy and rewarding experience moving from Windows to Mac (and that was with OS9). Lots of people are just fed up with Windows and won't consder it scary, they'll consider it a huge relief!

 

[Daner]

I found it to be an easy and rewarding experience moving from Windows to Mac (and that was with OS9). Lots of people are just fed up with Windows and won't consder it scary, they'll consider it a huge relief!

I was referring to switching in general from that which is familar to that which is unknown, not just moving from Windows to Mac.

 

[wdlove]

I was referring to switching in general from that which is familiar to that which is unknown, not just moving from Windows to Mac.

Yes, it's normal to have a certain amount anxiety. It's helpful to keep us alert.

 

[iMeowbot]

Hmm. "Switch" ads might be a little awkward right about now.

 

[MontyZ]

I was referring to switching in general from that which is familar to that which is unknown, not just moving from Windows to Mac.

Okay. But this is on a Mac site, so, I assumed you meant switching to a Mac, not to decaf.

 

[jesuisme]

Well, I'm actually someone who decided to switch THEN decided to get an iPod. Those switcher ads annoyed me. Still, if they chose me for one of those ads now, I would probably sound just like those folks 😛

The thing that started me even considering Mac was that the laptop was beautiful (yeah, I know...shallow 🙄 ). Then I found out it had Unix without having to make a dual boot. Then, when I stared comparing laptop specs, the weight, resolution, and graphics card, that put it over the top. So whatever new ads Apple makes, I think they should focus on performance comparisons while showing the sexy laptop 😀

 

[~loserman~]

LOL

They will probably extoll the virtues of a G5 vs a P4...
Now that they are switching...... hahahaha

 

[wdlove]

Apple may need ads of some kind to continue sales. It might help to steady the nerves of Wall Street.

 

[Applespider]

I'd like to see something along the lines of what's playing in the Apple Store windows about now.

For those who aren't near a store, it's 3 iMacs mounted on a wall. There's a big + sign between the first 2 iMacs and an = between the 2nd and 3rd one.

It comes up with images and then text to show things you can do on your Mac. Examples are...

Digital Camera + iPhoto = Photo Books
Camcorder + iMovie/iDVD = DVD
CD + iTunes = iPod
Keyboard + Garageband = Music

It's quite clever although I suspect it would have a better effect with some music and voices to grab attention.

 

[~Shard~]

I'd like to see something along the lines of what's playing in the Apple Store windows about now.

For those who aren't near a store, it's 3 iMacs mounted on a wall. There's a big + sign between the first 2 iMacs and an = between the 2nd and 3rd one.

It comes up with images and then text to show things you can do on your Mac. Examples are...

Digital Camera + iPhoto = Photo Books
Camcorder + iMovie/iDVD = DVD
CD + iTunes = iPod
Keyboard + Garageband = Music

It's quite clever although I suspect it would have a better effect with some music and voices to grab attention.

That does sound quite neat, I could see something like that translating well into an ad. Simple, to the point, yet effective - just the way Apple does things. 😉

Let's hope we see some new Ads soon!

 

[Lunja]

Switching can be scary. It involves giving up something that you are already familiar with. It involves moving out of a psychological comfort zone, and many people just won't do that, no matter how bad things happen to be.

Adding is a lot less scary. You get to keep everything that you already have, but explore new possibilities without fear of losing that which is familiar.

Obtaining an iPod does not require one to stop using every other music playing device that they might have acquired over a lifetime. Likewise, obtaining a new Macintosh computer running Tiger, iLife and iWork does not require one to swear allegiance to Steve, thus forsaking all others forever and ever, Amen.

(You may end up wanting to do that after a while, but maybe not. In any case it is optional, not required.)

The point is that Apple needs to show people what they are missing, foster an awareness and desire for their solution and assuage people's fears regarding the uncertainty of taking such a step.

Make your next computer a Mac

Very well put - I agree. The average Joe, aged 40 (since this age group is likely to have the most disposable income) and buying a computer for the family may not be familiar with PC's at all, so 'switching' to Mac will be daunting. What Apple should do is market the fun factor- show how much media can be produced with iLife, the presentations 'junior' can make for his science project, how the wife makes a photo album of the family holiday with iPhoto... It's a bit of an underhand tactic, but if Apple can play on the 'pester power' factor and promotes towards kids, 'Dad' is more likely to be encouraged to buy a Mac...

Although they could go the iPod way, and go completely abstract. Ads these days will rarely promote the functions of the product, and instead show the feelings the user will get from ownership of the product. The iPod ads, to me, promote the idea that an iPod is funky, cool, fresh, fashionable etc... whereas it gives no impression that its USB cable makes it easily compatible with PC's and Macs, if you get what I mean...

By the sound of it, I wouldn't have thought 'Switcher' ads would be the most effective srategy...

 

[roadapple]

Apple may need ads of some kind to continue sales. It might help to steady the nerves of Wall Street.

I would love to buy back in to aapl at around $20 sometime in the next 6 months. Then when the new intels, movie store and wireless ipods take off, $85-$100!

I bought aapl at $14 and sold at $28 (before the split) after buying my first mac in '02. Could not believe how much better mac osx (and my TiBook) was then the pc junk I was using. With the low stock price I knew it would be a good investment in a solid product. If only I had been able to see the ipod explosion, still can't complain about the return 😀

I have faith in apple to produce an outstanding intel product, but hope the market has its doubts so I can buy a new intel pbook with a dell investment next year!

 

[obeygiant]

I think they should have an ad where the screen is all white, and there is an iMac sitting on a table. And then Steve Jobs walks in from the right and scratches his chin and and turns to face the camera and says:

"iMac. Buy one or I'll f*ckin' kill you."

And then he walks off to the left, fade to logo.

Sweet. 🙂

srsly, you should work for chiat-daye