lokey said:
Are you mad! Who knows what would happen to this nation if Apple unleashed the full force of Steve's RDF on prime time. 😱
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Details on Upcoming Mac Ads?
- Thread starter MacRumors
- Start date
- Sort by reaction score
Are you mad! Who knows what would happen to this nation if Apple unleashed the full force of Steve's RDF on prime time. 😱
One of my favorite ads was "Curveball". A boy asks his father why a curve ball curves. The father starts talking about spin and he's twisting his wrist and twisting his ideas. Then he takes the boy over to a Macintosh and they find the support information the dad needs to help him teach his son. It was warm, it was realistic, it was not condescending. They had another in the series where a girl asked her mother about how fish breathe.
I think that kind of approach, showing the Mac as a real world tool doing real things for real people (not rock stars or Einsteins) could get the message across.
They could do a series of them.
Small business person relying on the Mac to "just work" and do simple email, web support.
Teacher doing grading, making up tests, preparing presentations, etc. without a hitch.
A salesman making a book with iPhoto to give to a customer as a follow up to a presentation.
Sell the reliability, the breadth of features, the ease of tying those features together, the support from Applecare, the support from the genius bar. It's not just that you could possibly make a DVD (if the stars align properly) but that you can do so reliably and with relatively little effort.
The genius bar is a powerful plus for Apple. I've heard numerous stories of windows users paying big bucks to have their computers cleaned of malware or other problems. You can schedule an appointment with the local genius and solve lots of problems for no charge.
I think that kind of approach, showing the Mac as a real world tool doing real things for real people (not rock stars or Einsteins) could get the message across.
They could do a series of them.
Small business person relying on the Mac to "just work" and do simple email, web support.
Teacher doing grading, making up tests, preparing presentations, etc. without a hitch.
A salesman making a book with iPhoto to give to a customer as a follow up to a presentation.
Sell the reliability, the breadth of features, the ease of tying those features together, the support from Applecare, the support from the genius bar. It's not just that you could possibly make a DVD (if the stars align properly) but that you can do so reliably and with relatively little effort.
The genius bar is a powerful plus for Apple. I've heard numerous stories of windows users paying big bucks to have their computers cleaned of malware or other problems. You can schedule an appointment with the local genius and solve lots of problems for no charge.
Dr.Gargoyle
macrumors 65816
Assuming you live close to an Apple store. My closest is one hour away.... by airplane mind you. I wished Apple would open up stores here in europe. (one does not count)neutrino23 said:
SiliconAddict
macrumors 603
SiliconAddict
macrumors 603
I don't really think one advertising campaign is going to make THAT much of a difference in Apple's market share. Perfect World? Where? I think you're over-reacting a bit.Jalexster said:
Exactly, this isn't a good way to sell the Mac, because you know that as soon as that kind of commercial is released, a major virus will start spreading among Mac users, many of which are not using virus-protection software. This will make headline news because of the ads and destroy the Mac's reputation instantly. And you know MS will be taking advantage of that kind of situation if it occurred. Not a good marketing strategy.SiliconAddict said:
rockthecasbah
macrumors 68020
All I can say is, it's about time Apple!! 🙂
If it has flashy silhouettes, it will flop. Thankfully it appears to be taking a note from the switch campaign. Im sorry, what was the reason they stopped those ads?
If it has flashy silhouettes, it will flop. Thankfully it appears to be taking a note from the switch campaign. Im sorry, what was the reason they stopped those ads?
Shameless plug here, but these are some adverts 'iMade' (pieced together) late last year; these are the sort of adverts Apple NEEDS to be doing!
Born to Reign I used this music for the words, just listen to them, they are so powerful
iMac + iPhoto We've seen iPod + iTunes adverts, now we need to show off iPhoto
P.s. I take NO credit for any of the images used, I just ripped them from the iMac promo video(s), but I DID piece the good bits together and fit music.
Born to Reign I used this music for the words, just listen to them, they are so powerful
iMac + iPhoto We've seen iPod + iTunes adverts, now we need to show off iPhoto
P.s. I take NO credit for any of the images used, I just ripped them from the iMac promo video(s), but I DID piece the good bits together and fit music.
hulugu
macrumors 68000
Dm84 said:
Slow down there, if you think Win 3.1 - Win98 was ever better than OS9 you need to stop drinking. OS 9 ruled in its day: it was very stableif you knew how to maintain itfast, and was much easier to use than Win98 (anything before that is a bad joke).
However, OS 9 is a legacy OS and was rightfully buried by Jobs when it was time, OSX is a much better system and I don't miss OS9 at all, but give the dead some respect.
Incidentally, those iMacs can run Jaguar with aplomb, you might want to try it.
hulugu
macrumors 68000
MacPhreak said:
Now, I just wrote a quick post defending OS9, but as much as I loved OS9 at the time, as smooth and easily as it seemed, OS9 cannot hold a candle to XP's reliability. Remember extensions? Seriously, OS9 was great until the later iterations of Win2k and even then it was starting to show its age.
SiliconAddict said:
While OS9 is not as powerful or stable as OSX or even WinXP, it was perfectly stable if you knew what you were doingnot as Apple-like as it should have beenand could run for months while being used to do hard-core graphic design. It was a good system, but was tempermental, and you're right it did lack at lot of important technologies, but it was a good system for the time.
I think you're comparison OS9 = Win98, OSX=XP is probably about right. However, I would like to point out that networking two Win2k/NT machines together still takes more work than setting up two OS9 machines, and the internet utilities were actually very well-designed. OS9 deserves a better legacy than what many people here are giving it, it was a good OS for the time.
Mac advert idea
I have not had time to read the whole thread so I may just be repeating an idea.
I was thinking earlier about an effective idea for potential switchers.
Why not have two computers on screen, one a windows PC massive box, and the other a mac mini. Both side by side. Then with some text over the top explaining that they both have the same size hard drive and completely the same data.
"We took two computers with the same hard disks and same data and did the same search on both."
Then zoom in on both of them searching and watch the mac mini do it quickly while windows struggles.
Then zoom in on a close up of the mac mini.
"OS X Tiger with Spotlight on the new mac mini - Think Different"
This kind of thing would highlight how macs can do things better than pcs can, expecially for low end users. And the mac mini is an ideal advert for potential switchers.
I have not had time to read the whole thread so I may just be repeating an idea.
I was thinking earlier about an effective idea for potential switchers.
Why not have two computers on screen, one a windows PC massive box, and the other a mac mini. Both side by side. Then with some text over the top explaining that they both have the same size hard drive and completely the same data.
"We took two computers with the same hard disks and same data and did the same search on both."
Then zoom in on both of them searching and watch the mac mini do it quickly while windows struggles.
Then zoom in on a close up of the mac mini.
"OS X Tiger with Spotlight on the new mac mini - Think Different"
This kind of thing would highlight how macs can do things better than pcs can, expecially for low end users. And the mac mini is an ideal advert for potential switchers.
Apple just needs to show people, not have others tell them. That's why I hope they don't do "Switch 2" here.
Showing people how that beautiful iMac G5 can find their files with the type of a single phrase, will securely protect them from the bad guys on the internet, and is extremely easy to use with no more headaches is enough to convince people. Like I said, it just has to be the same jaw-dropping experience as getting to play with your first Mac in the Apple store. Show the thing off! I don't understand why Apple's holding back on this. The look and feel of OS X decimates Windows, the features crush it ("Search your computer like you search the web, thanks to Spotlight"), and the computers themselves take up much less space and are cheap (Mac mini).
But instead of all that, if they give us, "I'm a random dork from so-and-so, and I really like Macs," it won't have the same effect. 🙂
Showing people how that beautiful iMac G5 can find their files with the type of a single phrase, will securely protect them from the bad guys on the internet, and is extremely easy to use with no more headaches is enough to convince people. Like I said, it just has to be the same jaw-dropping experience as getting to play with your first Mac in the Apple store. Show the thing off! I don't understand why Apple's holding back on this. The look and feel of OS X decimates Windows, the features crush it ("Search your computer like you search the web, thanks to Spotlight"), and the computers themselves take up much less space and are cheap (Mac mini).
But instead of all that, if they give us, "I'm a random dork from so-and-so, and I really like Macs," it won't have the same effect. 🙂
Can Confirm
My wife works with a family which was flown out to California to addition for an ad. They were selected from the registration information because they were exclusive Windows users and then bought an iPod. They liked the iPod so much they went out and bought a Mac Mini and now do everything with their Mac (.mac, iTunes, ect...).
Geoff
My wife works with a family which was flown out to California to addition for an ad. They were selected from the registration information because they were exclusive Windows users and then bought an iPod. They liked the iPod so much they went out and bought a Mac Mini and now do everything with their Mac (.mac, iTunes, ect...).
Geoff
I agree. I used OS9 until 6 months ago when I finally made the leap to OSX. I could have easily continued with OS9 if necessary.hulugu said:
Hi all. First time posting here. I've been silently watching for a couple months now. I saw this and really thought I ought to contribute.
About a month ago, I saw on Apple's website that they were looking for people who "Bought an iPod, then got a Mac?" So I told them my story.
In a nutshell, I bought a iPod because I thought they were the coolest thing on earth. I had used iTunes on my PC before I bought the iPod for a couple months. I liked iTunes, and that also influenced my descision for the iPod. A couple months after the iPod purchase, I happened to be in the market for a new computer. Because I heard from friends (even PC users) that they were really nice, and after liking the iPod, I bought a eMac 1GHz G4 512MB RAM CD-ROM for $650 off of an online authorized reseller. I now love the Mac and my iPod.
Anyway, I submitted that story to Apple and soon forgot about it. About a week later, Apple e-mailed me and wanted to talk to me on the phone. After getting details set up, they called me and talked to me for about 15 minutes about what I do with it, how often, et cetera. I think they really liked it. Later that week, they e-mailed me asking for a short video. When I explained that I didn't have an accessible camcorder, they asked for some pictures of me with my iPod. I then explained that I didn't have a digital camera either. When I asked what this was for, they told me it was just to know their audience - market research. After all, I have been getting all of the e-mails from "market_research@mac.com". I was then disinterested. I believed that I was going to be part of some huge advertising campaign or switch webpage. I told them "Hey, I saw some of your switch stories online. You can use me as one of those if you want." They said no, they just wanted market research.
Skip ahead a month. I go online and see this topic. So I e-mailed them back yesterday and told them that I recently acquired a digital camera and could now send them some pictures. I was very insistent that they want them. I'm still waiting for a reply. They were pretty quick usually, sometimes responding withing an hour, so I don't really know...
Thanks in advance for the welcome to the MacRumors community.
About a month ago, I saw on Apple's website that they were looking for people who "Bought an iPod, then got a Mac?" So I told them my story.
In a nutshell, I bought a iPod because I thought they were the coolest thing on earth. I had used iTunes on my PC before I bought the iPod for a couple months. I liked iTunes, and that also influenced my descision for the iPod. A couple months after the iPod purchase, I happened to be in the market for a new computer. Because I heard from friends (even PC users) that they were really nice, and after liking the iPod, I bought a eMac 1GHz G4 512MB RAM CD-ROM for $650 off of an online authorized reseller. I now love the Mac and my iPod.
Anyway, I submitted that story to Apple and soon forgot about it. About a week later, Apple e-mailed me and wanted to talk to me on the phone. After getting details set up, they called me and talked to me for about 15 minutes about what I do with it, how often, et cetera. I think they really liked it. Later that week, they e-mailed me asking for a short video. When I explained that I didn't have an accessible camcorder, they asked for some pictures of me with my iPod. I then explained that I didn't have a digital camera either. When I asked what this was for, they told me it was just to know their audience - market research. After all, I have been getting all of the e-mails from "market_research@mac.com". I was then disinterested. I believed that I was going to be part of some huge advertising campaign or switch webpage. I told them "Hey, I saw some of your switch stories online. You can use me as one of those if you want." They said no, they just wanted market research.
Skip ahead a month. I go online and see this topic. So I e-mailed them back yesterday and told them that I recently acquired a digital camera and could now send them some pictures. I was very insistent that they want them. I'm still waiting for a reply. They were pretty quick usually, sometimes responding withing an hour, so I don't really know...
Thanks in advance for the welcome to the MacRumors community.
Squozen said:
Yeah, I'm talking bollocks. 🙄 No, wait, I actually USED it. It came on my Pismo, and I used 9 up until Panther (about a year ago). I bought OS 10.1 & 10.2, and uninstalled them both and went back to 9. I never had crashes, lock-ups, etc.
But then, I used my machine for work, I didn't load a ton of themes (Kaleidescope, remember that?), extensions, etc on it. If Adobe, Deneba, or M$ (shudder) didn't install the extension, it wasn't on my computer, and it didn't crash.
Sorry your experience was different, but to say I'm talking "bollocks" when I've been there and done that just ain't right.
And XP isn't stable...at all. I have a spyware/virii-free XP box that I use for UT2004 that BSOD's quite often. I bought it to do ArcView on, but have given up on XP and am running ArcView, on the rare occasion that I need it, in RealPC (remember that one?) running Win95, under Classic.
believe it or not, wee only need to show them we can right click with a mouse,
it freaks me out that pc users don't know
it freaks me out that pc users don't know
Switching can be scary. It involves giving up something that you are already familiar with. It involves moving out of a psychological comfort zone, and many people just won't do that, no matter how bad things happen to be.
Adding is a lot less scary. You get to keep everything that you already have, but explore new possibilities without fear of losing that which is familiar.
Obtaining an iPod does not require one to stop using every other music playing device that they might have acquired over a lifetime. Likewise, obtaining a new Macintosh computer running Tiger, iLife and iWork does not require one to swear allegiance to Steve, thus forsaking all others forever and ever, Amen.
(You may end up wanting to do that after a while, but maybe not. In any case it is optional, not required.)
The point is that Apple needs to show people what they are missing, foster an awareness and desire for their solution and assuage people's fears regarding the uncertainty of taking such a step.
Make your next computer a Mac
Adding is a lot less scary. You get to keep everything that you already have, but explore new possibilities without fear of losing that which is familiar.
Obtaining an iPod does not require one to stop using every other music playing device that they might have acquired over a lifetime. Likewise, obtaining a new Macintosh computer running Tiger, iLife and iWork does not require one to swear allegiance to Steve, thus forsaking all others forever and ever, Amen.
(You may end up wanting to do that after a while, but maybe not. In any case it is optional, not required.)
The point is that Apple needs to show people what they are missing, foster an awareness and desire for their solution and assuage people's fears regarding the uncertainty of taking such a step.
Make your next computer a Mac
immac
macrumors member
Just like the original G5 ads
I think apple could generate alot of FREE XTRA PR and BUZZ by bragging about the recent MOTHER_OF_ALL WAIT 10 MONTHS SUCKER A$$KICKING 200Mhz upgrades on the UBER HI_END WROTE _THE_BOOK on personal SUPERCOMPUTING POWER_MAC G5 2.7 WOOOOOHOOOOOOO!!!!!!
BUT WAIT, THERE'S MORE!!!!
WE'LL EVEN THROW IN A STOP GAP QUESTIONABLE WATER COOLING SYSTEM AT NO EXTRA CHARGE!! AND worried about those legacy hard drives and peripherals?? NO PROBLEM WE'RE KEEPING PCI & PCIx just the way you remember it.With all the money you'll save on fancy PCIe devices and cards and fancy new DDR3 memory you can buy an XBOX 360 for some REAL graphics entertainment.
GIDDEE UP, sign me up, where's my Fu@&ing credit card??.......
Can I get one of them cool little halos, too??
...and hand me my G5, I got a bunch of papers blowin around my desk.
I think apple could generate alot of FREE XTRA PR and BUZZ by bragging about the recent MOTHER_OF_ALL WAIT 10 MONTHS SUCKER A$$KICKING 200Mhz upgrades on the UBER HI_END WROTE _THE_BOOK on personal SUPERCOMPUTING POWER_MAC G5 2.7 WOOOOOHOOOOOOO!!!!!!
BUT WAIT, THERE'S MORE!!!!
WE'LL EVEN THROW IN A STOP GAP QUESTIONABLE WATER COOLING SYSTEM AT NO EXTRA CHARGE!! AND worried about those legacy hard drives and peripherals?? NO PROBLEM WE'RE KEEPING PCI & PCIx just the way you remember it.With all the money you'll save on fancy PCIe devices and cards and fancy new DDR3 memory you can buy an XBOX 360 for some REAL graphics entertainment.
GIDDEE UP, sign me up, where's my Fu@&ing credit card??.......
Can I get one of them cool little halos, too??
...and hand me my G5, I got a bunch of papers blowin around my desk.