Hi folks, long time lurker first time poster. I'm at a point where I either want to start building my movie collection from iTunes, Ultraviolet (yeck), or simply continue with the Blu-rays. For a while it seemed I could have the best of both worlds with the BR disc and the included digital copy, especially with the increase of the digital copies being in HD. Now it seems more and more releases only come with the UV copy. I'm simply not interested in starting another account and having my collection in different places like that. I have an ATV and love being able to access movies in iCloud, and the ability to stream non-purchased movies as well. I just don't want any part of UV. So with more BR discs coming with UV copies, I'm not getting an iTunes copy to stash in the iCloud. It's already difficult enough to have 100 movies on the shelf that I would like to be able to access on my ATV. Basically, I want to know what you do. Do you stick with the tried and true physical copies and any digital copies are bonus? Do any of you exclusively purchase movies or TV shows through iTunes? (Shows seem even more convenient to have on iCloud than movies). Or do you do both and just live with some movies on a shelf and some in your iCloud? Hope this isn't a discussion that's been had over and over and over... just wanted to get some input!