Sorry, let me clarify. I don't disagree that 4K TV's could very likely become standard. The technology behind these things will decrease, so it could make sense that 4K TVs and projectors could become standard. 4K programming? I guess that could become standard, too, but I'd say that that would be farther out if/when standard household/wireless internet speeds get much faster.It's not true to assume that a vast majority of people won't own a 4k TV. You have to realize that these sets will become the new tv's "to buy" and as prices continue to drop, these 4k tv's will replace current HDTV's and the customer will end up buying the 4k tv if that is what is only being sold. It will take some time naturally, but the market will move that way. Try to find a CRT tv at a store now a days and you will probably have a hard time trying to do so. Once 4k tv's continue to flood the market, they will replace current HDTV's. This will be very different than 3D. 3D got a big hype because of Avatar, but in reality, that was almost the only movie the 3D hype lasted for. 4k/2160p sets will replace current HDTV's, not supplement them.
Sony's 4K download service is a neat idea, but the infrastructure isn't really there for it. There will be some cutting edge folks who buy into it, but it's not a mainstream idea. Too expensive and too long of a wait time before you can start watching something. Plus, no rental option. The *vast* majority of people want to rent most movies for a couple of bucks, not pay $20+ to own a movie. And when they want to watch a movie, they want to watch it today, not wait overnight for it to download.
You've rightly stated that the vast majority of people don't know much about quality, and don't really care. The reason that HDTV's took off wasn't so much about the added resolution. It was about how flat/light the TVs were, in comparison to CRT. There are countless stories of people who own HDTVs but mistakenly watch the standard-def version of a channel (even when they have access to the HD version of the same TV channel), or hook up their old VHS VCRs, and they don't seem to be bothered by it. Sad, but true.
Until ultra-high-fast internet speeds become standard, 4K programming will be best served by some sort of enhanced Blu-ray disc format. But that will be a niche product catered to videophiles. More and more people are moving to online-delivered formats. iTunes, Netflix, etc. With the current internet speed limitations, 4K simply won't be an option in the near term. Heck, Amazon is touting some sort of "ultra HD" format, but Netflix's picture quality has pretty much always sucked in comparison to iTunes HD.
Again, as someone who owns a front-projection setup, I would love 4K, but I'm a realist. Discs are pretty much dead. And quality 4K delivered over the internet in a "watch now" mode is not feasible in the short term.