You can do whatever you want with Apple products in your movie. It only changes when Apple starts paying money for product placement.
My suspicion is that it’s about paid product placement. Ever since ET, the filmmakers see product use in a movie as a kind of commercial, and they go to the company and say, “Will you pay us to use your product in a movie?” I can’t see Apple having any say at all, except to the extent they’re refusing to pay for anything but good guys using iPhones. And the movie people think this means they’ve got no choice.
That’s my guess, because otherwise I can’t really see Apple having any control whatsoever over this kind of thing.
All this ‘won’t allow’ policy baffles me. What the hell has it to do with any company what product is put in a movie? We can’t get away from the fact that we’re a product driven society. It’s like when an actor uses a fake google search engin. Just use the real thing. Something really off in that industry.
Just like how China doesn't let American film companies portray China as the villain, lest they lose access to the Chinese market. I guess Apple learned a few tricks from working so closely with the Chinese government.
Good reading here: https://www.nytimes.com/interactive/2018/11/18/world/asia/china-movies.html
If you ask me, they'd sell more if a great and memorable villain used Apple productsThis is just good marketing, with attention to details. Can’t see anything wrong in that 🤷🏻♂️
Hollywood knows and the audience knows so why wouldn’t Apple know who the bad guys are?The problem with this policy is that the criterion used to determine who the good guys and the bad guys are so subjective.
But does Apple allow bad directors to use iPhones while making their bad films?
Sounds like something a bad guy would say.The problem with this policy is that the criterion used to determine who the good guys and the bad guys are so subjective.
Yeps, Kevin Spacey was using iPhone and iPads in a memorable scene.I see plenty of Apple products on House of Cards though.