The recent iPhone releases are definitely the definition of an incremental update. That being said, I still wouldn't elect to go with any Samsung device over iOS. Those phones may have many more bells and whistles, but at the price of making far too much noise, so to speak. iOS is often considered to be the more boring of the two main mobile operating systems, but I still think it's the most cohesive and solid of the two - focusing mostly on what it is that most people need to get done with these devices without geeking out over everything that can be done yet isn't really essential to the most common users. This said, I do fault the latest iOS releases as being pretty unfocused and bug-ridden, as opposed to earlier versions.