They are not under any obligation to do so either. I never buy a first gen new design from Apple because I feel they never get them quite right. iPhone 4S was much faster than 4, iPhone 6S added the much needed 1 GB more RAM. Can't remember how much people complained about the iPhone 7 and 8, both of which were just plain dated in design compared to Android phones at the time that had better displays and less bezels.
Not having any significant improvements over iPhone X is good for owners of that phone. It means it will retain its value better while also having no significant need to upgrade. Hell, I might even buy a used iPhone X for my gf if it turns out the XS is not all that much better since there are always upgraders willing to sell theirs for reasonable money.
For those on older iPhones I think the XS series is a big upgrade. For those of us coming from Android phones the main difference will be iOS and the compact form factor of the XS. Plenty of competition for the XS Max size phones on Android side though.
Obviously they have no "obligation" to do anything, and nobody said they were; that's an absurd standard to judge by. And it's complete nonsense to say the XS is a big upgrade for those with older phones—
of course it is, it's years newer. What I specifically said is that "they aren't a meaningful improvement over the iPhone X" and I'm correct.
It's unbelievable how far people will go to defend every move Apple makes. If they provide a huge update, Apple is great and so innovative. If they provide little/no update, Apple is great because last year's phone will "retain its value better." People complained about the 7 because they were right, the design
was dated and behind Android phones. Just like this year the tech, if not the design, is dated compared to Android phones which have far better cameras, for example.
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Nope, I am happy with it. Looking forward to the Xs Max. What features are you looking for?
How about a camera that actually competes with last year's Pixel? Or a proper dark mode? Or an always-on/ambient display?
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No Reason to spend all this money the X is pretty much the same wait till 2019 or 2020 when the new iPhones will have triple lenses which then will make a difference.
True, but at the same time it's pretty outrageous that Apple will need 3 lenses to match what Google can pull off with 1. Especially since Apple has considerably more processing power.