It can be a risky move. T-Mobile tried something similar with their so-called "Price Lock" guarantee.
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Disney Eliminating Disney+ Password Sharing Starting in September
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It can be a risky move. T-Mobile tried something similar with their so-called "Price Lock" guarantee.
Odd that we all wanted to cut the cord with cable with prices going higher and higher, and we all went streaming picking what we wanted. Now the same thing that made us leave cable is happening to streaming. Unwanted channels being bundled with channels we want, and price going up and up and now including ads. Honestly at this point cable is going be cheaper. I am sure thats what they wanted all along.
People need a mobile plan, so not having a phone isn't ever an option. People are weighing staying with t-mo on a cheap plan vs moving elsewhere probably for a lot more.
A disney+ sub is very much a luxury, people are weighing up keeping disney vs cancelling.
A person on a cheap grandfathered plan will probably keep it for a lot longer, even if they aren't watching it anymore.
The cost to serve a customer on disney is probably a lot lower than for a telco provider too. Plus there's the goodwill that comes with being seen as the "good guy who honours prices"
Unfortunately for all of us, these companies aren't benevolent. They're out to maximise shareholder returns and things like godowill aren't a priority for them.
This is what I want to know. I’m on my best friend’s cell phone plan because it is significantly cheaper to be on her family sharing plan than it is to be on my own plan. I take full advantage of the included Disney & Hulu that is provided by our cell phone provider. We live a few hours away from each other (she‘s in my hometown).
At the time i got the disney bundle through verizon, i asked if i needed a separate account for each number on my verizon account. Disney said only one login was required. Interesting to see what they will do with this now. Perhaps they will crank up the old unlimited phone plan rates to encourage customers to switch away from the bundle plan?
Survival instinct. If they don't start making money fairly soon they will go out of business.