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54.5 million worldwide. That's pretty anemic.
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When Disney was first announced Disney+, they offered 3 years for the price of 2. Or about $4.99 a month. A much better deal than Apple TV+.
Assuming this is a bad joke? 54.5M in 6 months and it’s not even released in all markets? Different time, but it took Netflix 15+ years to get 50M subscribers.

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I subscribe to Netflix, Apple TV+ and Disney+ and enjoy them all (shocking I know!).

Apple original content has so far been great in what it is offering, I do not want to see familiar shows on Apple TV+, but that is why I go Netflix, which has a nice mix + original content.

We’ve had Disney+ since launch (UK) and so far:
- watched all Marvel films in Chronological order
- The Mandalorian
- Currently worming our way through watching Disney animation films in chronological order

it has absolutely been worth the money, but I don’t treat all streaming services the same.
 
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It's quite funny to see how some people feel the need to crap on anything that doesn't have an Apple logo stamped on it, if it wasn't so sad. It's almost like they get attacked in their manhood if a service or product does equally well or better than a comparable service or product from Apple.

C'mon people, it's a streaming service. Check if their content fits your taste and if it does, subscribe. If it doesn't, don't. If you like more than one, use more than one. If you can only afford one, pick the one that fits you best most of the time.

But please, leave the brand wars out of it. Just because it is Apple doesn't make it good. And just because it is not Apple doesn't make it suck.
 
54.5 Million on free trial 😂 they will not be paying for those when this is alll over.
I am thinking that there will not be too many Disney subs lost after the one month trial, they have a lot of content for the cost of it. Although, I wouldn't be surprise if Apple had trouble retaining paying customers once their trials ended.

People speak of video streaming services as though they are mutually exclusive and you can only subscribe to one
Or even worse, many people talk about video streaming services as if every single service has to be subscribed to and then complain about how they are playing almost as much as cable.
 
They are only giving away 1 month of free trial unlike Apple that is giving an entire year of AppleTV+ with the purchase of a device. I expect more people cancelling AppleTV+ after their trial than Disney+.
It’s 7 days free trial in the U.K. for Disney+ and I’ve kept subscribing for the kids. I certainly won’t be paying for Apple TV+ after the trial, it’s totally rubbish from the content, to the layout and finding their content, not helped by the fact you can’t even see the adult rated stuff if you have parental controls controls set, it doesn’t just PIN restrict it, it actually hides the content unless you specially search for it (at least on Apple TV). Too much hassle for mediocre content.
 
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I have a free year via Verizon but I will 100% be continuing my subscription in November when that free trial expires.
 
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54.5 Million on free trial 😂 they will not be paying for those when this is alll over. I’ve worked in customer service to know they will either contact customer service to report that they have cancelled before the trial ended or they will call the bank to file a dispute 😂😂

LOL! 😂 Dude the free trial is just a week here in Germany so yeah, I guess the millions of new customers who signed up the last month are paying.
 
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Release a new service with a mass (decades) or previous family friendly content.
Price it at a loss, simply to gain early customers before ramping up prices once customers have become used to having it.

Shock surprise good initial numbers?

Any company can sell something really cheap initially just to get mass customer adoption.
 
They are only giving away 1 month of free trial, unlike Apple that is giving an entire year of AppleTV+ with the purchase of a device. I expect more people cancelling AppleTV+ after their trial than Disney+.

In Australia, we get 7 days free trial, I've subscribed and will continue with the service, we also have AppleTV+ (free 12months, from Christmas hardware purchase), very doubtful, we will continue with this, once the free period expires.
 
People speak of video streaming services as though they are mutually exclusive and you can only subscribe to one.
This.

Disney‘s target audience were kids since forever, Apple TV+ is a new service which for sure means they would happily give it for free. Subscribe to both, it is dirt cheap.
 
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I do not think that Apple would happily give out anything for free unless they felt there would be some ROI from doing it.

I think it was more out of necessity than Apple being generous.

That’s one way of getting tens of millions of users to try out your service on day 1 without worrying about retention issues in the near term.
 
That’s one way of getting tens of millions of users to try out your service on day 1 without worrying about retention issues in the near term.
I agree, it was a good move.

Maybe there might be some people that continue to pay after their free year lapses. There could have also been a few people that was in the fence about buying a new Apple device, and the free ATV+ sub helped nudge them to make the purchase.

I just don't think that Apple is happy to do so.

I bet Apple would have never given away free yearly subs if they thought that ATV+ could accumulated a decent paid subscription base.
 
Anecdotally, Disney+'s Mandalorian and even Netflix's Tiger King each generated more buzz than all Apple TV+ combined.

That’s true, but doesn’t necessarily make my statement incorrect. I’m more so saying that I think going original content only is a better strategy. Most of what is on Netflix and Disney has been seen already.
 
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I bought it for 3 yrs when they ran a special worked out to be less than $5.00 a month. Got it for the Star Wars and Mandalorian series (which is awesome)


Zip-a-dee-doo-dah, Zip-a-dee-ay!
My oh my, what a wonderful day!
 
Its dirt cheap in India, even cheaper than Amazon Prime here and it launched in collaboration with one of the hottest streaming service of India so that gave them millions of subscribers on launch day.

Don't hate me but I paid just $5.25 for VIP tier of 1 year of Disney+, the premium tier costs less than $20/year.
Amazon Prime costs $13/year & Apple TV+ costs less than $16/year.

I have them all, just like I have both Spotify & Apple Music ($2.5/month for family plans)
 
CoVID stay-at-home must have been rocket fuel for Disney
Only if they're getting enough new customers.

People staying at home and watching more is actually not ideal for them, as it raises their bandwidth costs and potentially requires expanding their infrastructure, all while relying on the same monthly fee. Netflix pushes the binge model because they're in a disruptive position and are willing to burn through cash in order to build a dependency.
 
Only if they're getting enough new customers.

People staying at home and watching more is actually not ideal for them, as it raises their bandwidth costs and potentially requires expanding their infrastructure, all while relying on the same monthly fee. Netflix pushes the binge model because they're in a disruptive position and are willing to burn through cash in order to build a dependency.

That's a good point. Also, with more people streaming more often, the likelihood of them running out of stuff to watch on your platform quicker applies. That may cause less long term appeal.
 
ATV+'s main issue is not enough new content on a regular basis. We've enjoyed about half of the content they do have, but find that when we want to watch something on ATV+, no new stuff. Compared to other choices, ATV+ has just a handful of content. And once we watch a new series (all of 6-8 episodes), it's another year (or more now with COVID cancelling productions of new seasons) before we get to see more. These short seasons are more like "samples" than series.

I will add that the UI of ATV+ (on Apple TV 4K) is confusing also. But then, Apple never was too good on UI (iTunes, for example).
 
That’s true, but doesn’t necessarily make my statement incorrect. I’m more so saying that I think going original content only is a better strategy. Most of what is on Netflix and Disney has been seen already.
That kinda works with Disney but they actually have some good originals, they just arent marketed like the Mandalorian. Jeff Goldblum's show on there is amazing and yeah I have seen most of the stuff like Marvel and Star wars before the thing is, thse are movies i and imagine most people tend to rewatch everyonce in a while, so the value over Apple is obvious. Netflix has stuff I have seen before but they continually push out original content and some might not be so good but getting a good hit mostly every 4 months, whether it be a one shot movie, or a whole season, from Netflix and being able to just browse through a huge genre of shows/television and once again has so much value over Apple. Apple has only original content, which you might like one or two, and there isnt much to pick from. You could watch al of Apples content in two weeks and since no established movie or tv properties to add any value to it, its just not good value wise.

Movie and TV isnt really an area I think Apple should have gotten into in the first place, but if they just HAD to a much better decision plan would have been Apple creating a studio and producing the films and shows and if they were worth it, have the other streaming services host them for a while. If there was a good Apple production (well honestly for some people even if its bad but says Apple) you could easily market it to netflix, or hulu etc yet still sell it in the itunes movie store as well making bank and not worry about other logistics. Once they have produced a few good movies or tv shows within like 3 years then start up their own streaming service and buy then be in a position to purchase streaming right to shows so they would have some back catalogue with some already established show and be good. They then could also if they were smart say all shows filmed are edited in Final Cut Pro on a Mack Book Pro or Mac Pro and reap the benefits of the revenue stream from purchases of both.
 
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